Under Armour is tackling the world’s top sport with its first global football campaign – Slay Your Next Giant – featuring a team of young player ambassadors led by new Manchester United attacker Memphis Depay and creative built around laces carrying personal goals reflecting the brand’s current bid idea that an athlete’s journey is as… Continue reading Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis
Tag: Low Latency
Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
O2 has leveraged its England Rugby rights through a rousing animated film urging the whole country to get behind the host nation team during the tournament in the next phase of its Rugby World Cup world. Continuing its ongoing, multi-phase ‘Wear The Rose’ initiative, this latest campaign (which takes a phrase creative approach) will… Continue reading Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
World Cup Magic Spray In Social Shaving Foam Wars
World Cup watchers around the globe have been fascinated by the referees’ magic spray and, as with most things that become a social media sensation, rival brands have been newsjacking the foam phenomenon. While the spray has been a familiar part of the referee’s kit throughout the last season in Latin American and the MLS,… Continue reading World Cup Magic Spray In Social Shaving Foam Wars
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Oreo Lights Up Twitter As Super Bowl Goes Dark
While, the Super Bowl blackout helped those marketers worried that a one-sided blow-out would undercut the millions spent on second-half TV commercials, it was Oreo marketers who will be happiest of all after their quick Twitter reaction to the power outage saw the brand come out on top. The Oreo team’s agency, 360i, was… Continue reading Oreo Lights Up Twitter As Super Bowl Goes Dark
Bauer Hockey Adapts Work To Own The Lock Out Moment
Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly replace pros for amateurs in its 2012/13 season creative. Equipment maker Bauer Performance Sports Ltd,a long with ad agency Olsen, showed shrewd intelligence and adaptability… Continue reading Bauer Hockey Adapts Work To Own The Lock Out Moment
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
Mitsubishi Diverts NOTW AdSpend To Childline
The automotive brand demonstrated its low latency credentials as it diverted its News Of The World advertising spend to kids charity Childline. The move came in response to the widespread phone hacking allegations against News International’s top selling Sunday tabloid – particularly that the newspaper’s tapping of missing teenager Milly Dowling’s mobile. Mitsubishi… Continue reading Mitsubishi Diverts NOTW AdSpend To Childline
