As the new Hyundai A-League season gets under way with 60,000 fans preparing for the Sydney derby, the Football Federation Australia (FFA) launches a major new multi-channel campaign, ‘You Gotta Have A Team’, that aims to both promote the new A-League season on television and social media networks and to turn the nation’s young football… Continue reading FFA’s Integrated ‘You Gotta Have A Team’ Launches A-League Season & targets New Young Fans
Tag: Cinema
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Insurer Edelweiss’ multi-platform #iAmTeamIndia campaign aims to generate support for the Indian Olympic team and spans traditional advertising, interactive digital and social assets, an inspirational anthem and an e-book which urges the nation’s athletes to ‘Go fearless, entire India is with you’. Edelweiss, the official Indian Olympic Association sponsor (IOA), has worked with Scarecrow… Continue reading Ads, Anthems & E-Books Lead Edelweiss’ Expansive IOA #iAmTeamIndia Support Campaign
Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Mars is asking fans to #Believe as its leverages its partnership with The FA through a new multi-channel campaign to help generate support ahead of Euro 2016. Led by a 60-second TV spot – which spearheads a £5m media investment that also spans cinema, radio and digital marketing – the campaign includes an on-pack… Continue reading Mars Returns To #Believe For Its Integrated Euro 2016 England/FA Activation
Visa Ignites Rio 2016 Work Via A Stirring Ad Diving Into An Olympian’s ‘Heart’
IOC Worldwide TOP Partner Visa has kicked off its Rio 2016 Olympics activation with a launch commercial that, literally, goes straight to the heart of an Olympic athlete. It is the athlete’s heartbeat itself that serves as the centrepiece of this stirring spot promoting the payments’ giant’s sponsorship of the Rio 2016 Olympics. … Continue reading Visa Ignites Rio 2016 Work Via A Stirring Ad Diving Into An Olympian’s ‘Heart’
Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation. The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
Nike Basketball ‘Bring Your Game’ Links NBA Xmas Games To Glut Of Great Players
To leverage the fact that the Christmas Day USA sports landscape is dominated by basketball, NBA partner Nike launched its ‘Bring Your Game’ campaign on 25 December exploring the theme that there is no single blueprint for today’s brilliant ballers. The festive season campaign is spearheaded by seven key members of Nike’s basketball endorser… Continue reading Nike Basketball ‘Bring Your Game’ Links NBA Xmas Games To Glut Of Great Players
Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Racing legend Ayrton Senna and current McLaren Honda F1 driver Jenson Button front a new brand campaign for Honda led by a spot called ‘Ignition’. While Button’s cameo sees him appear in the current 2015 McLaren Honda race car, it is the voice of the tragic F1 icon Senna that perhaps has most impact.… Continue reading Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Halfords new ‘Tour de Britain campaign, by Mother, initially launched in the mid June lead-up to the 2013 Tour De France as the UK bike retailer aimed to further capitalise on the UK’s current cycling craze. Led by a spearhead TV spot featuring a fantastic race between all the various bike tribes and cycling… Continue reading Halfords ‘Tour de Britain’ Leverages TdF & Bike Craze
Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
To promote its sponsorship of the London 2012 Paralympic Games Sainsbury’s has released a David Beckham-fronted webfilm and TV ad featuring the world’s most famous footballer wearing an eye mask and being put through his blind football paces by Team GB’s David Clarke. With both a cinema and TV release, as well as… Continue reading Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
Games Retailer & Cinema Chain Viral Collaberation
A staged break-in at a cinema by a grop of gamers intent on playing their game on a huge movie-size screen was the launch of a promotional campaign for a new South America online games retailer Falabella Videogames. With a brief to promote the launch of a new videogame online store, and a… Continue reading Games Retailer & Cinema Chain Viral Collaberation
