At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
Tag: Cinema
Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t Forget The Best Bit’ UK spot running under the brewer’s ‘Never Skim An Erdinger’ campaign. The commercial, called ‘Don’t Forget the Best Bit’, features a… Continue reading Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
The ABB FIA Formula E World Championship launched an integrated ‘No Turning Back’ campaign spanning TV, cinema and digital and social to build excitement and hype ahead of the start of Season 8 through racing drama and the sporting rivalries between drivers and teams. The campaign, created by Uncommon Creative Studio, initially rolled out… Continue reading Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
The bank’s annual support programme – which also leverages its TeamNL Olympic partnership – offers Dutch sports clubs and associations a needed helping hand amidst the Covid-19 crisis, Rabobank has restarted its annual ‘ClubSupport’ initiative across The Netherlands. From 31 August, the finance giant’s 360-degree campaign supports sports clubs and associations across the country… Continue reading Rabobank’s ClubSupport ‘A Club Is More Than Just A Club’ Supports Dutch Sports Associations
Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Toyota celebrated its 28 years of unwavering belief in and enduring support for Emirates Team New Zealand with an eight-piece, multi-channel sailing activation called ‘In Crazy We Believe’. The campaign, developed in harness with creative agency Saatchi & Saatchi and Assembly, will roll out through the year across TV, digital video, social media and… Continue reading Toyota’s 8-Piece ‘In Crazy We Believes’ Activates 28-Year Emirates Team New Zealand Tie-Up
Standard Chartered & Liverpool Celebrates 10-Year Tie-Up Via Global ‘A Liverpool Story’ Campaign
A global brand campaign from Standard Chartered celebrates the bank’s 10-year lead partnership with Liverpool Football Club follows the story of a young fan as she grows up through the hard times and, finally, the good. The activation, created and produced by TBWA\Singapore (the bank’s global creative agency since 2005), spans television, cinema, social… Continue reading Standard Chartered & Liverpool Celebrates 10-Year Tie-Up Via Global ‘A Liverpool Story’ Campaign
Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
Early June saw Our Watch, an Australian not for profit organisation committed to ending violence against women and their children, launch a new campaign called ‘The Line’ to promote healthy masculinity dressed up with the ad approach, look, feel and tone of a sportswear brand. Recognising that young men (in particular) don’t like being… Continue reading Our Watch’s Inventive Trojan Trainer Ad To Promote ‘The Line’ Healthy Masculinity Campaign
AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
21 days before the first ball is served at Wimbledon 2019, the All England Lawn Tennis Club (AELTC) launched a new campaign, called #JoinTheStory, which aims to show how the world’s most famous tennis tournament and the world’s key news events are entwined. The brief behind the work is to further build global engagement… Continue reading AELTC’s Wimbledon ’19 News History (#JoinTheStory) & Immersive ‘Rematch’ Experience Campaigns
ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport. The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
