Working with Brussels-based creative agency mortierbrigade, leading Belgium newspaper De Morgan offered a critique of the 2022 FIFA Men’s World Cup tournament with a marketing initiative called ‘Dream World Cup Final’ which championed everything and everyone fans were not allowed to see during the tournament’s showpiece event. The campaign footage featured representatives of all… Continue reading Belgian Newspaper De Morgen Deploys AI To Create ‘Dream World Cup Final’
Tag: AI
Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
On 18 November sportswear giant Adidas rolled out a player-specific strand in its ‘Family Reunion’ 2022 FIFA Men’s World Cup activation programme fronted by flagship player ambassador Lionel Messi and called The Impossible Rondo’. Created in harness with agencies TBWA and Fresh Juice, the spot stars five different versions of the Argentina skipper using… Continue reading Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science. The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match. The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
At the start of September, Buffalo Wild Wings leveraged the start of the new college football season by debuting a new ad and experiential campaign called ‘Greatest Of All Times’ Produced by The Martin Agency, the marketing push was spearheaded by a hero 60-second spot debuting during the Ohio State vs Minnesota college football… Continue reading Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda
Days ahead of the start of the new Formula One (F1) season, Red Bull Racing Honda and Oracle rolled out an online video announcing their new strategic partnership which will see the technology giant join the race team in an alliance spanning several business areas spearheaded by cloud infrastructure. The launch film, posted on… Continue reading New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda
Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
Frito-Lay chip brand Lay’s leveraged its UEFA sponsorship rights around the Champions League last 16 round by enabling fans to use AI to create and send personalised video from Barcelona super star Lionel Messi. The ‘Messi Messages’ initiative enables supporters to send their friends a personalised message from Messi himself – well, a face-mapped… Continue reading Lay’s Launch AI Personal ‘Messi Messages’ Videos To Leverage UEFA Champions League
NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
The NFL’s own pre-kickoff spot at Super Spot LV on 31 January saw a blend of historical footage, AI, an actor and an in-stadium hologram bring legendary coach Vince Lombardi back from the dead to deliver a message of unity in a form of pre-game motivational speach. Building on the NFL’s own season-long ‘It Takes All Of… Continue reading NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
The Greatest Championships – IBM & AELTC/Wimbledon
The decision to cancel Wimbledon this year was not taken lightly, but when it was, the team at The All England Lawn Tennis Club wanted to build an experience for their fans that created a sense of anticipation and occasion – just like The Championships does uniquely every summer. Territory: Global Agency: In-House… Continue reading The Greatest Championships – IBM & AELTC/Wimbledon
