IBM’s activity around the 2016 Oscars – which spanned a pair of commercials and real-time robot tweets – introduces its leading edge Watson artificial intelligence through a ‘cognitive era’ campaign. During the award ceremony telecast ad breaks, IBM ran two spots (one spoof and one serious) featuring Carrie Fisher and Ridley Scott. The… Continue reading Sci-Fi Stars Fisher & Scott + Live Bot Oscar Tweets Reintroduce IBM AI
Tag: AI
Serena Williams Talks With IBM Watson In Australian Open AI Activation
IBM is activating its rights as an official partner of the Australian Open, with a Serena Williams fronted campaign focusing on its Watson artificial intelligence programme (which also drives its Grand Slam tennis data service). The tech and consulting company’s tournament campaign is spearheaded by a commercial featuring Williams in conversation with IBM Watson… Continue reading Serena Williams Talks With IBM Watson In Australian Open AI Activation
