Baseball For All (BFA) leveraged the USA’s largest girls baseball tournament through a campaign aimed at empowering young women in baseball titled ‘A Letter To My Younger Self’. The campaign saw BFA team up with women’s sports media agency specialist Impakt Partners for an initiative which rolled out hot on the heels of the end… Continue reading Baseball For All’s ‘A Letter to My Younger Self’ Leverages Nationals To Celebrate Young Girls’ Baseball Dreams
Tag: Women
Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up for an outdoor hike. The campaign, which saw the brand team up with independent creative agency Lafayette American and Mutt Films, mocks the false promises… Continue reading Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
February saw adidas doubles down on its commitment to women and women’s sport with a new film series focused campaign spotlighting an international team of inspiring women from around the world who are all breaking down barriers in sport (and beyond). The ‘I’m Possible’ campaign runs under adidas’ ongoing, global ‘Impossible is Nothing’ brand platform… Continue reading Adidas ‘I’m Possible’ Video Series Seeks To Break Down Women’s Sporting Barriers
Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
February saw Adidas launch an integrated campaign called ‘Support Is Everything’ to promote its new 43-item sports bra range which generated plenty of comment and controversy due to the naked imagery of the ad visuals. The campaign, which spanned digital and social channels (led by Instagram and Twitter – with some ads blurred to… Continue reading Adidas ‘Support Is Everything: For Every Fit & Move’ Sports Bra Campaign Sparks Buzz & Controversy
Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
The start of March saw The North Face launch a brand campaign called ‘Never Stop’ celebrating women around the world who push boundaries, who summit mountains big and small, who are proud to be different and to start journeys so others can follow. The campaign, developed by agency Mongoose, sees the brand seek to… Continue reading The North Face Launches ‘Never Stop’ Brand Campaign Celebrating Women Who Push The Boundaries
Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
Nike teamed up with female physiologist Stacy Sims and agency R/GA London to build the first ever cycle syncing training collection on the Nike Training Club App. The aim behind the project was to help educate women on how to sync their training to their menstrual cycle not just to enhance performance, but also… Continue reading Nike Teams Up With Physiologist & R/GA To Create First Cycle Synch Training Collection
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
