2020 is an even bigger year for Rapha Women – having listened to feedback from female riders throughout the years, they want to transform women’s cycle-wear – no longer will it be an afterthought; a poor relation of men’s. Rapha continues to promote its commitment to supporting and growing women’s cycling with a campaign… Continue reading Rapha ‘Wild Ones’ Film Promotes New Canyon SRAM ‘Women Pro Team 2020’ Kit
Tag: Women
NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl. The computing/IT giant’s Big Game ad is focused on offensive assistant coach Katie Sowers who is not just the first female coach for the San Francisco 49ers, but also the… Continue reading NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’. Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence. To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with… Continue reading Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
Aussie Paralympic Powerlifter Kelly Cartwright Leads Reebok’s Local #BeMoreHuman Strand
Mid September saw global fitness brand Reebok localise its biggest women’s marketing push – #BeMoreHuman – with a local Australian campaign fronted by Paralympian and powerlifter Kelly Cartwright. The initiative, developed in harness with local Australian creative agency ‘the projects*’, aims to celebrate female empowerment and to encouraging and inspire women to create positive… Continue reading Aussie Paralympic Powerlifter Kelly Cartwright Leads Reebok’s Local #BeMoreHuman Strand
Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Early September saw Nike launch a blended sport and entertainment campaign that acts as a rallying cry to women – challenging them to ‘make the world listen’. The hero spot, directed by Coralie Fargeat, features an impressive team of female sports stars from its athlete and entertainer ambassador stable from around the world –… Continue reading Nike Launches New Global/Local ‘Make The World Listen’ Women’s Rallying Cry Campaign
Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Škoda is rolling out an international campaign ahead of the 2018 Tour De France called ‘Why We Ride’ that aims to inspire and empower female cyclists. The campaign features a set of content featuring female cyclists that aim to promote the positive effects of cycling on both body and mind. All with the… Continue reading Škoda’s Pre Tour De France ‘Why We Ride’ Multi Market Campaign Focuses On Female Cyclists
Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before. But instead of concentrating on emotionally and functionally compelling reasons to start running (eg health and wellness, or peace of mind and sleep benefits), the wwork is based on… Continue reading Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
January 2018 saw England Rugby roll out the next phase of its ‘Inner Warrior’ female participation programme. A year on from the launch of the ‘Meet Your Inner Warrior’ initiative aimed at getting more women involved in contact rugby (see case study), the latest wave of work revolves around a ‘New Year, New You’… Continue reading England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare
The Baltimore-based sportswear brand is rolling out a new female-focused global digital campaign, called ‘Unlike Any’, celebrating the incomparable physical exploits and mental strength of a set of six athlete ambassadors that includes ballerina Misty Copeland, stuntwoman Jessie Graff, world champion sprinter Natasha Hastings, long distance runner and Harlem Run Crew founder Alison Désir, and… Continue reading Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare
Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
The Scottish Rugby Union (SRU) is leveraging peak rugby interest around the climax of the RBS 6 Nations to launch a new campaign, called ‘Be The Best You’, which aims to highlight the benefits of playing rugby to women and girls. The objective behind the initiative is to change perceptions of women’s rugby and… Continue reading Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
