Sport England is rolling out the next phase of its much admired and highly successful ‘This Girl Can’ campaign with a fresh focus on boosting sports participation amongst specific female demographic groups – particularly teens, mums and women in their 50s and 60s. The initiative’s latest ‘bolder’ activation wave extends the first campaign’s demographic… Continue reading Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Tag: Women
Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars
Nike’s pre-Olympic, female-focused ‘Da Da Ding’ campaign in India has gone viral as it aims to inspire India’s next generation of sports stars to break convention and define their own success. The central campaign film focuses on the themes of strength, discipline and confidence that sport can bring into your life India is… Continue reading Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars
Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Always builds on the stunning marketing and behavioural change success of its 2014 ‘Like A Girl’ campaign with a Rio Olympic run up campaign that urges girls to ‘Keep Playing’ and stay passionate about sport. Like its predecessor, this follow-up project tackles another bleak statistic as it aims to arrest the decline in athletic… Continue reading Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Nike’s ‘Margot & Lily’ Long-Form YouTube Series Targets Millennial Women
Nike has launched a new long-form content series on YouTube to engage millennial (Gen Y) women. The eight-part series stars a likeable slacker named Margot and her fitness vlogger friend Lily and revolves around a bet between them which sees Margot making fitness videos and Lily making friends. Episode 1, ‘Margot vs Lily’,… Continue reading Nike’s ‘Margot & Lily’ Long-Form YouTube Series Targets Millennial Women
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Rolling out on 5 September and leveraging the start of the 2013 football season, a new NFL apparel campaign from Nike targets women. The TVC features women in NFL jerseys aggressively grabbing life: skateboarding, dancing, carrying briefcases and babies, riding bikes through New York City, fire eating, and flexing. It begins with a… Continue reading NFL & Nike TV Spot Front’s Female-Focused 2013 Initiative
Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
A stand out feature of Mercedes-Benz’s New York Fashion Week activation was its innovative blending of design style, CSR programme and social media competition for its ‘Fashion Plates’ initiative. Focused on promoting its new CLA-Class alongside the brand itself, the premium automaker invited a mix of 30 designers and fashion influencers to create their… Continue reading Mercedes ‘Fashion Plates’ Initiative At NY Fashion Week
Big Voices In Big Places: Hyundai Oscars Strategy
Hyundai, one of the three main pillar sponsors of the Academy Awards Show, ran no less than nine commercials during the 26 February Oscars – two on the red carpet and seven during the actual ceremony. Hyundai picked up the exclusive auto maker slot after GM pulled out during the economic turmoil of… Continue reading Big Voices In Big Places: Hyundai Oscars Strategy
