Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Tag: Information Technology
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Comedian and actor Sacha Baron Cohen and tennis star Nick Kyrgios star in Uber Eats’ Australian Open 2021 marketing campaign launched via comic creative featuring clashes between authentic players taking part in this year’s tournament and a fake umpire. The campaign, created by agency Special Group, opened with a social teaser spot on 8… Continue reading Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing Glowing Gone’ in the form of a global campaign advocating for greater funding and action for coral reef conservation. The campaign’s core approach is to… Continue reading WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course. The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play. Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
