Inspiring Sports Marketing
May 16, 2022
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament >>
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May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Jan 25, 2022
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ >>
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May 26, 2021
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through >>
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Feb 09, 2021
Baron Cohen & Kyrgios In Uber Eats’ Australian Open ‘Tonight, I’ll Be Eating for Love’ Campaign
Comedian and actor Sacha Baron Cohen and tennis star Nick Kyrgios star in Uber Eats’ Australian Open 2021 marketing campaign launched via comic creative featuring clashes between authentic players >>
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Feb 28, 2020
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February >>
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Sep 30, 2019
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst >>
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Sep 13, 2019
WSL Pure, Adobe, Pantone, Ocean Agency & Coral Gardeners Team Up For ‘Glowing Glowing Gone’
The World Surf League (WSL) expanded its strategy of teaming up with practical partners to help protect the oceans its surfers compete in with a new collaboration with ‘Glowing >>
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Jun 12, 2019
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables >>
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Apr 02, 2019
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided >>
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