Like most major international events, the Ryder Cup linked with host nation’s national tourism organisation ‘Visit Scotland’ which ran an integrated multi-channel campaign that dovetailed neatly with its ongoing marketing programme and focused on positioning the country as the home of golf. With the tournament watched live, in-person by around 250,000 spectators and a… Continue reading Visit Scotland’s £2m, 5-Year Ryder Cup 2014 Campaign
Tag: Radio
Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms. As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. ZooZoos, tiny white animated creatures with ballooned bodies and egg heads, have fronted Vodafone’s IPL work since Season 2 and they have almost become an almost… Continue reading Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
Sony MAX’s IPL Films & Flashmobs Get India Dancing
MAX, exclusive broadcaster of the Indian Premier League, has based its Pepsi IPL 2013 ‘Sirf Dekhneka Nahi’ marketing campaign around celebratory dance. The work is based on the insight that in India ‘cricket is not just a game but a passion that moves every Indian to get up to celebrate and dance’. Fun… Continue reading Sony MAX’s IPL Films & Flashmobs Get India Dancing
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Coke’s Colombian Radio Promoted By Elevated Concert Experience
Coca-Cola Columbia was challenged with how to promote their online radio station, Coke FM, so the soft drink giant enlisted the support of a local band with a large following to host a live concert at an altitude of 50 metres. The band was suspended above the crowd of excitable fans who were… Continue reading Coke’s Colombian Radio Promoted By Elevated Concert Experience
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish whiskey brand activated its unsanctioned sponsorship with an integrated campaign that spanned PR, parties and some innovative online activity. At the forefront of the work… Continue reading Jameson’s St Patrick’s Day Global Parties & Broadcast
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby team. The creative idea revolved around giving the ‘Bokke’ a virtual 3D stadium of fans showing their support for the team ahead of their departure… Continue reading Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
Magic More Than Deal = Ad Free Commercial Radio
UK insurance brand More Than aims to maintain ongoing dialogue with customers and amplify its ‘offering more’ positioning via this Magic radio station ‘Indulgence’ sponsorship. The objective is to ensure the brand remains front of mind across the whole year, to build awareness via the Indulgence Sponsorship as well as create tactical campaigns to… Continue reading Magic More Than Deal = Ad Free Commercial Radio
