This experiential radio sponsorship aimed to generate buzz about Sony’s Walkman MP3 products in the lead up to Christmas saw the radio brand temporarily remove all of its regular presenters and hand the station over to its listeners. The background to the initiative saw Sony face up to a problem with the Walkman brand… Continue reading Sony Walkman Backs Kiss Audience Station Takeover
Tag: Radio
Sponsor Blossom Hill Wows Wimbledon’s Queuers
The UK’s biggest selling wine brand spent just under £1m to Activative around its 2009 Wimbledon sponsorship. The work is designed to drive sales of it’s rosé varietals through the summer. The June activity supported both the on- and off-trade sectors with refined elements designed for specific channels. Near to the live tennis… Continue reading Sponsor Blossom Hill Wows Wimbledon’s Queuers
Vauxhall & talkSPORT Link On Perception Campaign
Vauxhall Commercial Vehicles (VCV) seamlessly integrated its messaging into talkSPORT’s sponsorship of the Premier League to build a close relationship with football fans could be fostered and alter its brand perception which lagged behind impressive sales figures. To raise awareness of the VCV range each model is assigned a unique on-air programming feature. These… Continue reading Vauxhall & talkSPORT Link On Perception Campaign
