Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games. The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication
Tag: Paralympic Games
Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities. Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
France TV Promotes Tokyo 2020 Coverage Via Paralympic Games ‘We Will Rock You’ Campaign
A pulsating new spot by France TV promoting its Tokyo 2020 domestic broadcast rights for this summer’s Paralympic Games is set to Queen’s iconic ‘We Will Rock You’ anthem and features some of the stars of the French Paralympic team. The film features a team of previous French para medal winners – from fencing… Continue reading France TV Promotes Tokyo 2020 Coverage Via Paralympic Games ‘We Will Rock You’ Campaign
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good. Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix. The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021) The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot
Cisco France celebrates signing on as a domestic partner of Paris 2024 with an epic online video amplified across its own social channels. The social spot amplifies the brand’s pride in the partnership and states that the new Olympic and Paralympic Games sponsor is ready to meet Paris 2024 technological challenges to ensure that… Continue reading Cisco Celebrates New Paris 2024 Domestic Network, Security and Conferencing Partnership Via Stylish Social Spot
UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
A new campaign called ‘The Journey’ from the United Nations High Commission For Refugees (UNHCR) highlights the extraordinary stories of refugee athletes as the strive to reach Tokyo to generate support for the Refugee Olympic and Paralympic Teams. The campaign, conceived and executed by London based creative agency Don’t Panic in harness with directing… Continue reading UNHCR’s ‘The Journey’ Calls For Refugee Olympic & Paralympic Team Support Ahead Of Tokyo 2021
‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
The wearable ‘ANZ Support Band’ will connect Kiwi sports fans to New Zealand athletes at the this year’s Olympic and Paralympic Games by simply tapping their device which leads to the athletes receiving the vibration of support via their own wristband. Developed for ANZ by creative agency TBWA\NZ, the ANZ Support Band uses Bluetooth… Continue reading ‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
IOC Worldwide partner P&G’s Japanese-based beauty brand SK-II activated around the pandemic-delayed Tokyo 2020 Olympics through a social-first campaign targeting young Japanese women and fronted by swimmer and athlete ambassador Rikako Ikee which followed her battle back against leukemia to tell an authentic, raw story about overcoming challenges and provide inspiration during the challenges of… Continue reading This Is Me – SK-II (P&G) & Tokyo 2020 (IOC)
