Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing. Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events. … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Tag: ITV
Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
It’s by far the biggest annual event in the jump racing calendar – a blockbuster property that outshines everything else the sport has to offer in betting revenue, ticket sales, TV viewers and commercial partnerships – but a quick glance at some of the 2017 meeting’s marketing raises questions about just who the target audience… Continue reading Cheltenham Festival 2017 > Can ITV / Jockey Club / Sponsors / Bookies Link Record Crowds To TV Audiences & Betting?
Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival
Betfred has launched a television and online advertising campaign for Betfred a week before the strat of jump racing’s annual Cheltenham Festival showpiece meeting. The creative is inspired by global hit TV show ‘Game of Thrones’ and features a simple series of animated stills of horses, jockeys and trainers. The campaign revolves around… Continue reading Betfred Launches Game Of Thrones Inspired TV/Online Campaign Ahead Of The Cheltenham Festival
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too. ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days
Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Yorkshire Building Society (YBS) is rolling out a multimedia campaign around this year’s Tour de France which begins in its home country next week. The campaign, created by London agency Soul, launches on 30 June and spans TV idents, press executions, 48-sheet billboard posters and and in-store campaign strand for YBS branches. The promotion… Continue reading Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Domino’s is activating its new partnership with the UK’s top rated commercial TV series The X Factor by sponsoring its new ‘Fifth Judge App’. For the ITV show’s 10th series, the show’s revamped app is fronted by the new Fifth Judge element which enables viewers to act as an additional judge from the comfort… Continue reading Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an ambassador deal with the dual hosts of both programmes Ant & Dec. Britain’s fourth biggest supermarket, which has replaced Virgin Media as #BGT’s main sponsor… Continue reading Morrisons #BGT Sponsorship Leads Marketing Overhaul
Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Last week we explored MasterCard’s 2013 Brits activation, but during Wednesday night’s ceremony it was quick response ambush work from paint brand Dulux that won our ‘Marketing Around The Brits’ award. Much like Oreo’s swift Twitter response to the power cut at the Super Bowl earlier in the month, Dulux had its own low… Continue reading Dulux Live Tweet Leverages Hirst’s Brits 2013 Statuettes
Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
Halfords is running an innovative campaign to amplify its sponsorship of ITV’s coverage of this year’s the Tour de France by using web films to help people experience the race from an amateur cyclist’s perspective. So Halfords and their creative agency DLKW Lowe created their own mini Tour featuring four of the stages from… Continue reading Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
IBM has activated its right as sole sponsor of ITV’s coverage of the Rugby World Cup in the UK is dominated a set of idents with messaging based on the tech brand’s ‘Smarter planet’ positioning. Each bumper, sandwiching all ITV ad breaks from rugby coverage through the tournament, features an odd rugby couple… Continue reading IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
