Tag: Giveaway

TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign

Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’.   Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup.   The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign.   The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’

Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker.   The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

To mark World Tree Day (21 March), Spanish based independent football magazine Panenka launched a tree-planting campaign called ‘Planting Goals’ which encouraged readers/fans to plant trees, fight against deforestation and make sure that there is enough wood in the future to make goalposts for the next generation.   Emerging from research which found that the… Continue reading Football Magazine Panenka’s Eco Initiative Inspires Football Fans To ‘Plant the Goals of the Future’

Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops

Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans.   To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops

The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions

The Leith Agency launched a grassroots campaign in March to drive home the message that when it comes to sporting cardiac arrests seconds count and to educate and share knowledge about CPR – focusing on when it might be needed in a sporting context and how to properly perform it – led by its ‘Extra… Continue reading The Leith Agency’s ‘Extra Time Badge’ Jersey Patch Offers Grassroots Sport On-Pitch Detailed CPR Instructions

Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots

ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian Championship in 1922) and celebrating 100 years of women’s competition.   The commemorative coins features an engraving of Molesworth engraved on the ‘heads’ side of the… Continue reading Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots

PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign

Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors.   Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign

Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains

In late August 2021, Spanish side Club Deportivo Leganés (CD Leganés) leveraged its new partnership with fast food giant KFC by symbolically switching the team skippers’ title from the traditional ‘captain’ to the branded ‘colonel’.   The move was highlighted by the new colonels wearing a captain’s/colonel’s armband bearing the brand’s famous Colonel Sanders face… Continue reading Club Deportivo Leganés Becomes First Football Team To Have Colonels Instead Of Captains

Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest

The first week of October saw GPS performance data company STATSports leverage its new partnership with Arsenal FC through a digital/social hybrid campaign/competition built around the all-new ‘STATSports Arsenal FC Edition’.   With content rolling out across STATSport’s online channels, the copy challenges Arsenal fans to compare and compete with their heroes by tracking their… Continue reading Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest