Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
Tag: Giveaway
Microsoft Builds World Cup Content For Xbox One & IE
Microsoft activates around the World Cup with a new ‘Destination Brazil’ hub, debuting 12 June, featuring a ‘Brazil Now’ app, fast access to the exclusive ‘FIFA 14 Ultimate Team’ game and the debut of ‘Every Street United’ – an original Xbox series on talented street soccer stars from around the world. The content-rich seam… Continue reading Microsoft Builds World Cup Content For Xbox One & IE
VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Cricket Australia sponsor Victoria Bitter (VB) leads its summer Ashes campaign with live Ashes cricket scoreboards showing the real-time test scores The Aussie beer brand is giving away the classic cricket scoreboards – which are wi-fi connected and not only display the real-time score, but also features commentary from former player Ian Healy –… Continue reading VB WiFi Ashes Scoreboards Embrace ‘Internet Of Things’
Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
Fosters is leveraging Ashes fever and Anglo-Australian rivalry by linking its current ‘Good Call/Bad Call’ marketing concept to this year’s cricket series via a new experiential UK initiative. The Heineken brand, along with agency Space, is running this new campaign strand adjacent to grounds hosting England v Australia matches – including Old Trafford (Manchester)… Continue reading Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
As the launch of his new album rolls out, the full extent of Jay-Z’s new $20m partnership with Samsung is beginning to emerge – led by Samsung giving away one million copies of the album on 4 July to owners of Samsung Galaxy S3 & S4 smartphones and Galaxy Note 2 tablets. The new… Continue reading Samsung & Jay-Z Link On Integrated 1m New Album Galaxy-Owner Giveaway
Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bollywood superstar Farhan Akhtar used his panel appearances on Sony MAX’s IPL 2013 ‘Extraaa Innings T20’ post game programme to promote his flagship CSR cause M.A.R.D (Men Against Rape and Discrimination). The actor is using his ambassadorial role with the broadcaster, in collaboration with the Pepsi IPL itself, to support and encourage gender equality.… Continue reading Akhtar/IPL/MAX Link On MARD TV/Social/Event CSR Work
Bombay Sapphire’s Tribeca Film Festival NYC Activation
In 2012 the upmarket gin brand extended its official sponsor status of the iconic Tribeca Film Festival with a suite of initiatives all aimed at enhancing the film fan’s experience. The spirits sponsor’s work ranged from classic premium brand hospitality and traditional ticket giveaways, to online utilities, Twitter-based interaction and Foursquare integration. … Continue reading Bombay Sapphire’s Tribeca Film Festival NYC Activation
