Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Tag: Endorsers
Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike, in harness with long-time agency of record W+K, offered its own tribute to its former athlete ambassador with a simple, touching text-only social video. The two minute spot, called ‘Mamba Forever’ (in reference to Bryant’s nickname which reflected his on court attitude), consists of a simple black screen with white text on the… Continue reading Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
Nike Leverages Lebron James Ambassador Alliance Via ‘Humble Beginnings’ Campaign
A late December Nike campaign focusing on the career and influence of LeBron James reflects on his legacy beyond the basketball court. Led by a hero film, the campaign looks back at Lebron’s NBA origins when he first came to prominence as a 17-year-old high school baller in 2003 and also looks ahead to… Continue reading Nike Leverages Lebron James Ambassador Alliance Via ‘Humble Beginnings’ Campaign
Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
#PUMANSOFSG, a discount offer incentivised social campaign which sets out to drive increased footfall to Puma’s 10 flagship shops in Singapore, sees the brand team up with a group of local influencers to launch a series of social videos using Instagram’s new AR face filters. Created by agency UltraSuperNew Singapore with the objective of… Continue reading Puma Singapore Uses Instagram AR Face Filters To Drive Store Footfall In ‘Meet The #PUMASOFSG’
New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Friends and family sit at the heart of the latest New Balance ‘Runs In The Family’ campaign fronted by a team of its ambassadors and endorsers as the shoe brand’s latest US marketing message is that family is the one thing that stays constant. Rolling out through July, ‘Runs In The Family’ is anchored… Continue reading New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’. The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
Early July saw England Rugby launch its ‘Rising Sons’ campaign for the Rugby World Cup with the goal of celebrating the intrinsic link between the community and international levels of the game, while apparel partner Canterbury simultaneously launched the team’s Japan 2019 kit. The aim behind ‘Rising Sons’ is to create a player-led campaign… Continue reading England Rugby Launches Japan 2019 ‘Rising Sons’ (& Supplier Canterbury Launches New Kit)
Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike China has launched a campaign, called ‘Further Than Ever’, that aims to break down social barriers and which stars some of the country’s most famous and influential sports stars. The campaign is spearheaded by a hero commercial featuring an impressive team of sports personalities from a wide range of sports and athletic activities… Continue reading Nike China Continues To Break Down Barriers Via Sports Star-Studded ‘Further Than Ever’
Nike Caster Semenya Spot Calls For Acceptance & Promotes ‘Athlete In Progress’ Apparel
Nike’s new campaign promoting its ‘Athlete in Progress’ apparel collection is fronted by a spot starring Caster Semenya which calls for acceptance The two-minute hero video features Semenya on-track and running through her local streets of Johannesburg (South Africa) and includes a narrative about inspiring progress on and off the track. The creative… Continue reading Nike Caster Semenya Spot Calls For Acceptance & Promotes ‘Athlete In Progress’ Apparel
Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
Launched as the US Women’s National Team kicked-off its France 2019 journey against Thailand, the #OneNationOneTeam campaign shines the spotlight on some of the more gruelling and challenging moments the players have endured to get to where they are today. The campaign, which activates Visa’s new five year US Soccer Federation sponsorship and which… Continue reading With Grind, Ice Baths, Grit & Determination Visa Salutes The USWNT Via ‘One Nation One Team’
New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience. The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup
