December sees Pepsi kick of its sponsorship of the sport, music and advertising festival that is the Super Bowl Halftime Show with a consumer contest called ‘Hype Your Hometown’. This photo and video competition offers to bring the halftime show to the winner’s home town and the victorious entrant also gets a VIP place… Continue reading Pepsi’s ‘All For Football’ & ‘Hype Your Hometown’ Super Bowl Work
Tag: Endorsers
Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’ This video mockumentary is amongst the early Europcar activation celebrating its new status as the Official Car and Van Rental partner to the Premier League club.… Continue reading Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Dove Men+Care activates its home nations rugby union rights through the autumn internationals series with a campaign called #ScrumTogether which is led an emotive spot – fronted by a set of stars from each nations, including Sam Warburton, Cian Healy, Greg Laidlaw and Owen Farrell – reading an adaptation of the Rudyard Kipling poem ‘If’.… Continue reading Dove Men+Care Reworks ‘If’ For Home Nations #ScrumTogether
Adidas Product & Endorser ‘All In: Movember’ Campaign
Adidas is ‘all in’ for Movember as 2014 sees the German sportswear giant join the movement as an official partner with The Movember Foundation and raise awareness and funds for the men’s’ health charity through a limited edition collection, promotions across its own media channels, an adidas fundraising team and a set of initiatives in… Continue reading Adidas Product & Endorser ‘All In: Movember’ Campaign
Under Armour Runs First European Ad Campaign
Welsh International Rugby Union star Jamie Roberts (fresh from his Grand Slam triumph) and mixed martial artist Chloe Bruce face off in the unlikely ‘new battle’ in the first TVC in Under Armour’s first ever pan European marketing campaign. The US sportswear and sports equipment brand is targeting European athletes and consumers from… Continue reading Under Armour Runs First European Ad Campaign
