NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
Tag: Canada
FIFA Unveils Logo, Slogan, Animation & ‘We Are 26’ Campaign For ’26 Canada, Mexico & USA World Cup
On 18 May, FIFA revealed its 2026 World Cup static logo, animated sequence, slogan and multi-market, multi-city ‘We Are 26’ campaign with an LA launch event, local initiatives and a central social media drop: a tournament jointly hosted by Canada, Mexico and the United States of America. Initially unveiled through the football global governing… Continue reading FIFA Unveils Logo, Slogan, Animation & ‘We Are 26’ Campaign For ’26 Canada, Mexico & USA World Cup
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games
Kellogg’s Frosted Flakes, the official breakfast cereal of the NHL, and brand mascot Tony the Tiger challenged Canadian hockey fans beyond the ice during game commercial breaks with ‘GR-R-REAT TR-R-RIVIA’ games. To add fun and excitement to the commercial breaks during NHL game broadcasts, Kellogg’s Frosted Flakes teamed up with Rogers owned broadcaster Sportsnet… Continue reading Kellogg’s Frosted Flakes Leverage NHL Tie-Up By Turning Ad Breaks Into ‘GR-R-REAT TR-R-RIVIA’ Games
KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
Mid-February saw KFC Canada team up with Toronto Raptors star and brand ambassador Gary Trent Jr to design, open and promote its first ever winter basketball court in the country through an initiative called ‘Buckets Are Life’ Developed with the Narrative agency, KFC’s inaugural, regular size outdoor branded basketball court was designed to be suitable for… Continue reading KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend. McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma
Restaurant chain Osmow’s, the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams, activated the tie-up to leverage excitement around the 2022 FIFA Men’s World Cup through a campaign fronted by Club Brugge and the Canada national team forward Cyle Larin and titled ‘Habibi, I Fix You’. The campaign, which aims… Continue reading Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma
Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game. The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
