Title sponsor Kraft partners with the National Hockey League Players Association (NHLPA) and CBC in this award winning community based programme which has become a staple in the Canadian community calendar. The concept offer communities throughout the country a unique skill-based game which offers winners the chance to attracting the world’s best players to… Continue reading Kraft Hockeyville Goes From Strength To Strength
Tag: Canada
VW’s 24-Hr Support For Tremblant Ski Racers
VW Canada sponsors the gruelling Tremblant 24-hour ski marathon and as part of its activation it set up broadcast messages of support to ihe competitors to keep them motivated during the event. The Tremblant is not just a ski marathon, but also a charity fundraiser and a music festival. And while spectators and… Continue reading VW’s 24-Hr Support For Tremblant Ski Racers
Crosby Fronts Reebok’s Winter Classic Work
Sidney Crosby fronts Reebok’s new NHL-focused campaign promoting this year’s 2011 Winter Classic – the NHL’s annual old school ‘Outdoor Game’ game. The Winter Classic is becoming an event on the scale of the All-Star Game and Reebok’s, the NHL’s official equipment supplier continues to boost its standing with an integrated campaign that… Continue reading Crosby Fronts Reebok’s Winter Classic Work
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Blogger Dangle Is Nike Canada Hockey Frontman
Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman
Lululemon Ambushes Cool Sporting Event In British Columbia
A full-on ambush campaign at the Winter Olympics saw trendy Vancouver yoga-gear company Lululemon launched a special edition line of outdoor winter clothing called “Cool sporting event that takes place in British Columbia between 2009 & 2011 Edition’. The hooded sweatshirts, tuques and T-shirts went on sale two months before the Games began. … Continue reading Lululemon Ambushes Cool Sporting Event In British Columbia
Urban Barn’s Big Brother-Style Winter Olympics Initiative
One of the most interesting non official initiatives at Vancouver’s Winter Olympics came from Urban Barn in the form of its HomeOnHowe campaign. The initiative saw the manager of an Urban Barn store move into his shop for the duration of the games. Living Big Brother style in the retail space meant eating,… Continue reading Urban Barn’s Big Brother-Style Winter Olympics Initiative
Yahoo Vancouver 2010 Mobile Site Gets Sponsors
If you’re so mad keen on ice and snow sports then Yahoo is offering an up to the minute mobile Winter Olympics site for those on the move. Yahoo’s mobile Vancouver 2010 Winter Olympic Games service has real time results, events schedule, medal counts, expert commentary and more. But sadly it lacks video content.… Continue reading Yahoo Vancouver 2010 Mobile Site Gets Sponsors
PETA’s Seal Badge Ambushes Vancouver Olympics
Trading of commemorative event pins has become something of a competitive event itself as Olympic pins have become valuable collectables to some. PETA has used this insight to ambush Vancouver’s Winter Olympics to protest against Canadian seal clubbing. In direct legal conflict with the Vancouver Organising Committee and the IOC, this commemorative badge… Continue reading PETA’s Seal Badge Ambushes Vancouver Olympics
