The ICC World Twenty20 official broadcaster Star Sports is promoting its upcoming tournament coverage with a multi-phased new ‘superstition’ campaign called ‘Taiyaari Kar Lo’. The campaign, using the related hashtags (#Taiyaari) and #HDKiTaiyaari, essentially has been built in three phases: the first was a teaser strand late last year, the second focused on India… Continue reading Star Sports’ 3-Phase ‘Taiyaari Kar Lo’ T20 World Cup Campaign Based on Superstition & Miracles
Tag: Broadcast Partner
Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run across NFL On Fox programming. The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Yahoo’s groundbreaking NFL live stream – a free, real-time internet whole game broadcast – was closely watched by league sponsors and in-game advertisers for signs as to whether this was a one-off experiment or the future of sports broadcasting. The first-of-its-kind event was promoted across multiple platforms both by the league itself via its… Continue reading NFL Yahoo Livestream Over Delivers Viewers, But Why Did Most NFL Skip The Show?
Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
The ‘Superhumans’ are back, ahead of the 2013 Rio de Janeiro Paralympic Games, in the form of a new teaser campaign by Channel 4. Working with in-house agency 4Creative, the new spot dares to contrast disabled villains and heroes From darkly lit, dynamic creative featuring characters from Captain Hook to Dr Strangelove, each master criminal… Continue reading Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot
MLB broadcast partner Fox launches a multi-media campaign to support its 2015 World Series coverage with a Homer (and a Bart, a Marge, a Maggie and a Lisa) Simpson. At the of the broadcaster’s integrated campaign for the Fall Classic match-up between the New York Mets and the Kansas City Royals (starting 27 October)… Continue reading Fox Promotes MLB 2015 World Series With Simpsons ‘Springfield Isotopes’ Spot
BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
As the new season approaches, late July sees BT Sport roll out a major campaign promoting its (free) UEFA Champions League coverage led by a spearhead TV spot and supported by online video. The creative is fronted by a team of soccer superstars – from current players like Gareth Bale and David Luiz to… Continue reading BT’s Star-Studded ‘House Party’ UEFA Champions League Campaign
Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
Led by a phased series of on-air promotions that aim to mix ‘edgy and tecchy’ and ‘reverence’ and supported across multiple media platforms, Fox Sports’ claims its $15m US Open campaign is ‘the biggest promotional push in the history of golf’s US Open’ The official broadcaster’s multifaceted marketing blitz ran before and during the… Continue reading Fox’s Edgy Tecchy ‘VR & Drone’ US Open Campaign: Biggest Golf Promo Ever
C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
Mid March saw Channel 4 unveil 4Creative’s latest startling TV campaign, called ‘The Outsider’, promoting the 2015 Crabbie’s Grand National Festival The 60-second animated spot, beautifully produced by Nexus, tells a cartoon fantasy story of ‘The Outsider’ – a unicorn foal with underdeveloped wings and a twisted horn who is shunned for being different… Continue reading C4’s Cartoon Unicorn Promo For Crabbys Grand National Targets New Generation
Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
Yorkshire Building Society (YBS) is rolling out a multimedia campaign around this year’s Tour de France which begins in its home country next week. The campaign, created by London agency Soul, launches on 30 June and spans TV idents, press executions, 48-sheet billboard posters and and in-store campaign strand for YBS branches. The promotion… Continue reading Grand Depart Partner YBS’ TdF ‘Yorkshire Pride’ Work
MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Like several others activating their IPL 7 rights, the MSM channels airing the cricket, Sony Max and Sony Six, are running a multi-phase strategy for its ‘Come On Bulaava Aaya Haiâ’ IPL 7 campaign. Developed in partnership with Havas Worldwide and the musical duo Vishal and Shekhar, the initiative’s key word ‘Bulaava’ means ‘calling’… Continue reading MSM’s Integrated ‘Bulaava’ Campaign Calls India To IPL7
Red Bull’s ‘Signature Series’ Shazam Augmented Content
Red Bull’s partnership with NBC Sports for its Signature Series featured a further third party collaboration in the form of a synchronised Shazam App offering exclusive dual screened content. A fascinating example of how companies are maximising the reach of their branded content through synchronised broadcaster partnership that include second screen exclusive branded… Continue reading Red Bull’s ‘Signature Series’ Shazam Augmented Content
Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
The US mobile telecoms provider offered three fans the opportunity to announce picks in the third round of the 2012 NFL Draft through its sponsorship of the league’s Draft Dream Sweepstakes. Part of Verizon’s role as presenting sponsor of NFL Network’s three-day Draft coverage, the brand offers its customers the chance to be a… Continue reading Verizon Sponsors NFL 2012 Draft Dream Sweepstakes
