How else could the short form video social platform TikTok leverage the news that it had become an official partner of UEFA Euro 2020 other than a football mashup video on its own platform? The 35-second social spot is a fast edit, action-packed video featuring some of the key moments and greatest Euros stars… Continue reading TikTok Unveils UEFA Euro 2020 Official Sponsorship Via Soccer Mash-Up Spot
Tag: Broadcast Partner
NFL & Nickelodeon’s Wild Card Game Kids Broadcast Was Child Network’s Most Watched Show In 4 Years
Sunday’s NFL wild-card game between the New Orleans Saints and Chicago Bears was simulcast by ViacomCBS as a traditional show on CBS and in a new child-friendly format on kids’ channel Nickelodeon. With the youthful, fresh format averaging more than 2m viewers – making it Nickelodeon’s most-watched program in nearly four years. he simulcast… Continue reading NFL & Nickelodeon’s Wild Card Game Kids Broadcast Was Child Network’s Most Watched Show In 4 Years
NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games
The NBA rolled out its much awaited annual holiday spot, “Ballin’ in a Christmas Wonderland”, which features platinum performer Normani singing a reworked, hoops-focused rendition of the holiday classic ‘Winter Wonderland’. The idea is simple: it’s the most wonderful time of the year because the NBA brings five gift-wrapped games featuring the league’s… Continue reading NBA’s Annual Festive Spot ‘Ballin’ In A Christmas Wonderland’ Promotes Christmas Day Games
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
A new US campaign from Telemundo aims to shine the spotlight on the realities of the inequality, bullying, discrimination and the wage gap faced by female and Latino footballers in particular and all women in general. The campaign, from the American Spanish language terrestrial television network owned by Comcast through NBCUniversal, is fronted by… Continue reading Telemundo’s US Women’s World Cup Campaign Shows What It Took the Stars To Get There
Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends
March saw Hotstar roll out a new campaign urging cricket fans across India to watch the 12th season of the Indian Premier League together with friends and family. The campaign from the digital and mobile entertainment brand, owned by Star India, was developed in alliance with agency DDB Mudra and spearheaded by a hero… Continue reading Hotstar Campaign Invites India To Watch IPL 12 All Together With Family & Friends
Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
BT Sport’s ‘Take Them All On’ Premier League Promo Told From The Perspective Of A Schoolgirl
BT Sport launched its new advertising campaign, called ‘Take Them All On’, on the last day of July primarily promoting its coverage of the new Premier League 2018/19 football season which kicks off on 10 August. The campaign, which showcases the full range of top flight sport available across its channels, was developed in… Continue reading BT Sport’s ‘Take Them All On’ Premier League Promo Told From The Perspective Of A Schoolgirl
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Eurosport (Discovery) Rolls Out Winter Olympics Warm Up Social Animations Ahead of PyeongChang 2018
Broadcaster Eurosport, owned by Discovery, has rolled out a set of comic creative animations across its social media channels to engage younger audiences ahead of the Winter Olympic Games. The film series, which aims to ‘bring together winter sports fanatics and those less instinctively excited about the Games’, features the voices of British comedians Morganna… Continue reading Eurosport (Discovery) Rolls Out Winter Olympics Warm Up Social Animations Ahead of PyeongChang 2018
FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
The domestic broadcast rights for the Emirates FA Cup are shared by BT and the BBC and, while the former made the tournament one quarter of its flagship ‘4 Competitions, 1 Venue’ new season campaign in August (see case study), the latter has launched a fresh initiative called ‘No Guts, No Glory’ that is also… Continue reading FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
A new Optus campaign led by Idris Elba and Vinnie Jones celebrates the launch of its (new and exclusive) English Premier League platform Rolling out through the summer prior to the 2016/17 season’s 13 August kick off the campaign opens with the lines: ‘It’s shouted. Whispered. Heard on the terraces. It’s the reason we… Continue reading Optus EPL ‘This Is Football’ Campaign Stars Idris Elba & Explores Why We Watch The Game
