Tag: Audio

NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’

To promote its flagship Quiet Comfort Earbuds, NFL Official Sound Partner Bose flooded its marketing zones with Super Bowl winning NFL quarterbacks with an integrated October campaign called ‘Rule The Quiet’.   Athlete ambassadors and NFL star quarterbacks Patrick Mahomes (Kansas City Chiefs), Aaron Rodgers (Green Bay Packers) and Russell Wilson (Seattle Seahawks) feature in… Continue reading NFL QBs Mahomes, Rodgers & Wilson Team Up With Bose To ‘Rule The Quiet’

USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’.   Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track

Beats By Dre launched a new campaign fronted by US sprinter Sha’Carri Richardson during Game Six of the NBA Finals which debuted a track from Kanye West’s yet-to-be-released new album and which promotes the brand’s Studio Buds.   The spot, which debuted on 21 July, features track star Richardson lining up in the sprinter’s blocks… Continue reading Sha’Carri Richardson Fronts Beats By Dre’s ‘Live Your Truth’ Campaign Featuring New Kanye Track

Social Spot Unveils Sonos & Liverpool FC Tie-Up To Enhance The Soccer Sound Experience

On 10 August a new tie-up between Sonos and Liverpool FC was announced through a simple campaign spanning PR and content running across the club and the sponsor’s social platforms led by a short spot soundtracked by a simple Kop club roar.   View this post on Instagram A post shared by Liverpool Football Club… Continue reading Social Spot Unveils Sonos & Liverpool FC Tie-Up To Enhance The Soccer Sound Experience

Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music

Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best.   The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music

TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players.   Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus

Puma ‘Fearless Podcast Series’ Challenges Gender Inequality In Australian Sport

In Mid-May, sportswear brand Puma launched an Australian strand of its global ‘She Moves Us’ brand platform in the form of a ‘Fearless Podcast Series’ which challenges gender inequality in Australian sport.   Setting out to highlight the female perspective in a male dominated industry, the Australian podcast aims to fuel conversations about gender in… Continue reading Puma ‘Fearless Podcast Series’ Challenges Gender Inequality In Australian Sport

Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast

NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast.   Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast

FIFA & Universal Music’s ‘FIFA Sound’ Launches With ‘Play On’ Podcast

A new social spot called ‘Introducing FIFA Sound: Where Music & Football Come Together’ from introduces a new music initiative from world football’s governing body. FIFA Sound blends the worlds of music and football bringing together players, musicians and fans who share their love of the game through music.     Thus leveraging both the… Continue reading FIFA & Universal Music’s ‘FIFA Sound’ Launches With ‘Play On’ Podcast

2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign

The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign

Red Star FC’s Full Stadium Game Day Immersive Audio Experience

In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’.   With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience