Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience. The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’
Tag: Audio
Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
After fronting a new Beats by Dre spot that launched on YouTube the day before the 2015 NFL Draft, No.2 pick Marcus Mariota conspicuously wore of set of Beats headphones during the Draft itself as he waited for his name to be called from his home state in Hawaii. The quarterback, who, like Number… Continue reading Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft
Beats’ Longform Ad LeBron James ‘Re-Established 2014’
Beats by Dr Dre is one of several brands leveraging its LeBron James ambassador deal through a ‘local roots’ and ‘hometown pride’ campaign – ‘Re-Established 2014’ – celebrating his return to the Cleveland Cavaliers. Coinciding with the start of new NBA season, the campaign revolves around a master film (cut into individual vignettes) exploring… Continue reading Beats’ Longform Ad LeBron James ‘Re-Established 2014’
