Tag Archives: Website

H&M Coachella Activation Led By Collection Launch H&M Coachella Activation Led By Collection Launch

H&M Coachella Activation Led By Collection Launch

To activate its fifth year as a lead sponsor of California music festival Coachella, H&M’s multi-channel campaign offered festivalgoers and fashionistas a comprehensive set of utilities, experiences and parties >>
Posted by j.edwards No Comments
PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline

PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline

To coincide with the year’s first major tournament, the PGA of America ramped up its ‘Perfect Day’ campaign around The Masters as it seeks to reverse the decline in >>
Posted by j.edwards No Comments
Nike Leverages The Masters With Lunar ‘Play In The Now’ Nike Leverages The Masters With Lunar ‘Play In The Now’

Nike Leverages The Masters With Lunar ‘Play In The Now’

As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control.   >>
Posted by j.edwards No Comments
AT&T Curates CG Boston Marathon Digital Mosaic AT&T Curates CG Boston Marathon Digital Mosaic

AT&T Curates CG Boston Marathon Digital Mosaic

Boston Marathon wireless partner AT&T is activating its rights and supporting the ‘One Fund Boston’ initiative with a new feature to this year’s race by curating a consumer-created digital >>
Posted by j.edwards No Comments
IBM Masters Work: 50 Story-Telling Episodic Docu-Spots IBM Masters Work: 50 Story-Telling Episodic Docu-Spots

IBM Masters Work: 50 Story-Telling Episodic Docu-Spots

IBM activates its sponsorship of The Masters in the USA by teeing up a staggering 50 different commercials – each of which will run just once.   The first >>
Posted by j.edwards No Comments
Hyundai UK & Copa90 Link On CGC World Cup Campaign Hyundai UK & Copa90 Link On CGC World Cup Campaign

Hyundai UK & Copa90 Link On CGC World Cup Campaign

Late March sees Hyundai UK roll out the first phase of a World Cup campaign in partnership with YouTube football channel Copa90 – a consumer generated content focused competition >>
Posted by j.edwards No Comments
Gonzalez Leads Chipotle MLS ‘Homegrown’ Youth Initiative Gonzalez Leads Chipotle MLS ‘Homegrown’ Youth Initiative

Gonzalez Leads Chipotle MLS ‘Homegrown’ Youth Initiative

The Major League Soccer season kicks off in March with new flagship corporate sponsors for this season – including Kraft Beverages and Chipotle Mexican Grill and the latter kicks >>
Posted by j.edwards No Comments
Host Fronts Academy & ABC Oscars Promo ‘Here We Go’ Host Fronts Academy & ABC Oscars Promo ‘Here We Go’

Host Fronts Academy & ABC Oscars Promo ‘Here We Go’

The Academy of Motion Picture Arts and Sciences and broadcaster ABC Marketing Entertainment first launched the 2014 Oscars’ ‘Here We Go’ promotional campaign online in December with a trailer >>
Posted by j.edwards No Comments
McDonald’s #CheersToSochi Links Fans/Teams/Protests McDonald’s #CheersToSochi Links Fans/Teams/Protests

McDonald’s #CheersToSochi Links Fans/Teams/Protests

McDonald’s Sochi 2014 social campaign asks fans to send good luck messages to athletes and teams using the hashtag #CheersToSochi.   Olympic fans, athlete supporters and fast food consumers >>
Posted by j.edwards No Comments
Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest

Google ‘Rainbow’ Doodle Fronts Sochi Equality Protest

On the first day of Sochi 2014, search engine beheamouth Google took a highly visible stance against Russia’s controversial anti-gay law by rolling out a rainbow and winter sports >>
Posted by j.edwards No Comments