Tag Archives: Website

‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies ‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies

‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies

As the World Cup fades into marketers’ memory, activation around this season’s the UEFA Champions League is kicking off and that includes new sponsor Nissan’s campaign, ‘Engineers Of Excitement’, >>
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P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post

P&G Pulls NASA Partnership ‘TV Ad Crowdsourcing’ Post

Legal issues have led to P&G withdrawing its inventive social media campaign leveraging its National Aeronautics and Space Administration (NASA) alliance to crowdsource cheaper ad production ideas.   P&G, >>
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MiO Engages Millennials Via Entertainment Alliances MiO Engages Millennials Via Entertainment Alliances

MiO Engages Millennials Via Entertainment Alliances

Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its >>
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FedEx Twitter NFL Trvia Drives New Season Buzz FedEx Twitter NFL Trvia Drives New Season Buzz

FedEx Twitter NFL Trvia Drives New Season Buzz

FedEx gears up for the new football season with an #NFLTrivia social media quiz to drive conversation around its sponsorship of the league’s ‘Air & Ground Players Of The >>
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Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation

Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation

Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of >>
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Doritos Relaunches Dream Job & $1m Super Bowl Crash Doritos Relaunches Dream Job & $1m Super Bowl Crash

Doritos Relaunches Dream Job & $1m Super Bowl Crash

Let The Ad-Making Awesomeness Begin! (Again).   As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl >>
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Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial.   >>
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Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

While the riders in the actual race were forced to fly across the channel because of Eurostar / Euro Tunnel delays, Jaguar activated its Team Sky partnership by rolling >>
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Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella Artois dovetails is first activation as Wimbledon sponsor with the launch of its new global marketing platform focusing on those who deliver what the brand describes as the >>
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