Tag Archives: Website

FedEx Twitter NFL Trvia Drives New Season Buzz FedEx Twitter NFL Trvia Drives New Season Buzz

FedEx Twitter NFL Trvia Drives New Season Buzz

FedEx gears up for the new football season with an #NFLTrivia social media quiz to drive conversation around its sponsorship of the league’s ‘Air & Ground Players Of The >>
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Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation

Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation

Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of >>
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Doritos Relaunches Dream Job & $1m Super Bowl Crash Doritos Relaunches Dream Job & $1m Super Bowl Crash

Doritos Relaunches Dream Job & $1m Super Bowl Crash

Let The Ad-Making Awesomeness Begin! (Again).   As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl >>
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Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial.   >>
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Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

Jaguar Film Froome & Team Sky ‘Under The Sea’ Bike Ride

While the riders in the actual race were forced to fly across the channel because of Eurostar / Euro Tunnel delays, Jaguar activated its Team Sky partnership by rolling >>
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Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella’s Wimbledon Activity Leads New ‘Worlds Greatest Events’ Global Strategy

Stella Artois dovetails is first activation as Wimbledon sponsor with the launch of its new global marketing platform focusing on those who deliver what the brand describes as the >>
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Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise

Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise

To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans >>
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Romario Fronts Havaianas World Cup Flip-Flop Ambush Romario Fronts Havaianas World Cup Flip-Flop Ambush

Romario Fronts Havaianas World Cup Flip-Flop Ambush

Few Brazilian brands are as well known globally as flip-flop giant Havaianas and, despite the official 2014 World Cup flip-flop brand being rival Amazonas, Havaianas has been leveraging Brazil >>
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Clearasil #ShowYourFace Sponsors Yahoo Festivals Clearasil #ShowYourFace Sponsors Yahoo Festivals

Clearasil #ShowYourFace Sponsors Yahoo Festivals

June sees Clearasil sign as an exclusive sponsor of Yahoo’s ‘summer festival’ online coverage as it extends its youth-focused #showyourface campaign into the live (and online) music space.   >>
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NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip

NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip

During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami >>
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