Tag: Virtual

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience

Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium.   The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience

Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’.   The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition

MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

Ahead of the year’s biggest global sporting event, the 2022 FIFA Men’s World Cup, sportswear behemoth Nike launched .SWOOSH – a new Web3, blockchain-powered platform serving as a digital community and experience hub and a home for Nike’s virtual creations and products.   The hub was promoted through a PR and social-first campaign spearheaded by… Continue reading Nike Launches .SWOOSH Web3 Blockchain Powered Digital Community Home Hub For Virtual Creations

AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially.   The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

In mid September German sportswear brand Puma launched its first-ever metaverse experience, called ‘Black Station’, as part of the sportswear company’s ‘Futrograde’ show at 2022 New York Fashion Week (NYFW).     The initiative, which included a digital lobby space with three portals, featured NFTs which would could be redeemed for limited-edition physical sneakers.  … Continue reading Puma’s First ‘Black Station’ Metaverse Experience Links NFTs & Trainers To NY Fashion Week

A World United – DHL & Manchester United

DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United

NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game

Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT.   Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game

Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation

Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life.   To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation

Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson

On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson