Tag: Prizes

Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game

Leveraging the start of the UEFA Champions League 2023/24 knockout stages, UCL partner Lay’s teamed up with ambassadors and football legends David Beckham and Thierry Henry for a long-form, in-stadium shot spot filmed during a match called ‘Chip Cam’ Rolling out from 22 February, the spot – the latest content in the Frito-Lay brand’s ongoing… Continue reading Lay’s, Beckham & Henry Use ‘Chip Cam’ To Create Live UCL Ad In-Stadium, In-Game

Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’

Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’.   Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament

Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign.   The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game

The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website.   The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game

New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’.   The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign

OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills.   Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8.   Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’.   The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

AFL insurance partner AAMI is supporting Australian footy fans through its latest ‘Fansurance’ activation: a competition campaign which helps supporters who experience clangers that damaged their pride.   Developed with agency Ogilvy Australia, Fansurance is a contest to help fans recover from footy related mishaps – like dropping a pie in the stands, shrinking their… Continue reading AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022

To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues.   The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022