Tag: Print

MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk

At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by America’s milk companies), launched an experiential initiative called ’26.2’ to sponsor all female marathon runners and generate awareness of gender inequalities in sport in doing so.   At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by… Continue reading MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk

Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli.   The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’.   Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness

Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners

Leveraging the lead-up to world’s largest half-marathon – Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 – apparel brand Craft Sportswear rolled out a simple print ad amplified across social media which reminded readers and runners that there is only one thing that marathoners need to do: ‘Put one foot in front of… Continue reading Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind.   Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés

Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have.    Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

To build buzz ahead of the new season and generally broaden the game’s popular appeal and its place in the cultural conversation, Major League Baseball (MLB) teamed up with the League’s new agency of record Wieden+Kennedy (Portland) to launch an integrated campaign called ‘Baseball Is Something Else’ and a new digital platform titled ‘MLB Life’.… Continue reading MLB ‘Baseball Is Something Else’ New 2023 Season Campaign Celebrates Quirky Charm & Pop-Culture Appeal

Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

Netball Australia principal partner Suncorp rolled out the latest wave of its ‘Team Girls’ activation platform on 18 March with a campaign called ‘For Every Girl’s Endgame’ that celebrates all the various way that girls can ‘win’ through netball.   The latest wave of work in the Australian financial brand’s ‘Team Girls: Endgame’ platforms, developed… Continue reading Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch

Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities.   The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival