Corona is stepping up its ATP World Tour sponsorship activation with the release of a free tennis mobile app. Launched to boost brand and sponsorship awareness in the build up to the culmination of the tennis season at the ATP World Tour Finals tournament in London’s O2 later in November, the app is being… Continue reading Corona Ready To Serve App Game Promotes ATP Final
Tag: Print
O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Official England rugby union sponsor O2 launches an integrated campaign, Get Up For England, to promote its backing for the team in the upcoming Rugby World Cup. With the 2011 tournament held in New Zealand in autumn 2011, European fans are will have to set the alarm for the early morning games. Using… Continue reading O2’s ‘Get Up For England’ RWC Breakfast Giveaway
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
BA Stars In Next Phase Of 2012 Great Britons Initiative
British Airways, official airline of the London Olympics and Paralympics, has launched a new phase of its Great Britons sponsorship initiative with a new media campaign. The new work sees the airline feature its 2012 ambassadors in paid for media for the first time. The launch coincides with the next phase of the… Continue reading BA Stars In Next Phase Of 2012 Great Britons Initiative
TW Steel’s F1 Renault Watch Traditional Media Campaign
To herald the arrival of a new TW Steel Renault F1 Team Watch Collection, the F1 brand’s official timing partner launched a TV, print and online campaign (with a reported £300,000 media buy) showcasing the products and its Renault F1 sponsorship. The campaign launch was timed to kick off during the flagship Monaco… Continue reading TW Steel’s F1 Renault Watch Traditional Media Campaign
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
