Tag: Packaging

Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan

The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle.   The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record.   It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’

Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign

The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign

Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence.   Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle

Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’.   ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’.   As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game

Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign

A February 2022 football-led campaign from snack brand Lay’s saw PSG and Argentina attacker Leo Messi and Dutch women’s football star Lieke Martens introduce fans to its new, limited-edition Lay’s GOAT Cheese Flavour Series.   The activation, created by agency Pangolin, is the latest iteration of Lay’s annual global football campaign which leverages the brand’s… Continue reading Messi & Martens Front Lay’s Limited Edition GOAT Cheese Flavour ‘Grab The Moment’ Campaign

PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign

Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors.   Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign