PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its farming legacy and 100% sustainably-sourced potatoes grown in fields where the soil had been mixed with dirt from some of the NFL’s most hallowed pitches. … Continue reading Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
Tag: Packaging
Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign
Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals. The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
Running from early January through to 6 February, a new Coors Light paid, owned and organic campaign, called ‘The Iceman’, champions Raiders icon and NFL legend Tom Flores induction into the Hall Of Fame. The first Latino to be both a head coach and a starting quarterback, Tom Flores (nicknamed ‘The Iceman’), is a… Continue reading Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
The start of December saw beer brand XXXX GOLD leverage Australia’s cricketing summer with an integrated campaign promoting its Classic Cricket Edition cans. The cans themselves, which feature a throwback styled Mr Fourex mascot (an iconic Queensland character), celebrate the beer brand’s lengthy association with Australian cricket and with the long, hot Aussie summer.… Continue reading XXXX Gold Launches Cricket Can Campaign To Celebrate An Australian Summer Of Cricket
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
In August the ABInBev brand activated its sponsorship of Europe’s two powerhouse domestic leagues – The Premier League (England) and La Liga (Spain) – with a year-long global advertising campaign. The initiative is Budweiser’s biggest ever integrated international campaign: it spans g five continents and 20 different countries – ranging from Chile and China,… Continue reading Budweiser Activates Premier League & La Liga Partnerships Via Global ‘Beer Of Kings’ Ad Campaign
Carlsberg Celebrates Liverpool FC ‘#AllRed’ Kit Anniversary With Red Barley/Label Beer
To celebrate the anniversary of Liverpool FC’s kit turning all red and the brand’s 26-season partnership with the club, Carlsberg has gone all red for the mighty reds. The activation marks the 55th anniversary of legendary Liverpool manager Bill Shankly decision to swap the team’s white shorts and socks for red ones based on… Continue reading Carlsberg Celebrates Liverpool FC ‘#AllRed’ Kit Anniversary With Red Barley/Label Beer
Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Bud Light has extended its ‘Dilly Dilly’ big idea to its NFL activation leveraging the new season with an integrated activation programme that spans both commercials and commemorative packaging. The AB InBev beer brand, the official beer of the NFL, began its latest phase of NFL activation with the pre-season, late August launch of… Continue reading Bud Light’s NFL New Season Activation Extends ‘Dilly Dilly’ & Sees The Bud Knight Try Out For The Baltimore Ravens
Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Marshawn Lynch genuinely loves Skittles and the confectionary brand has returned the love with a new list building campaign contest built around a limited edition, personalised packaging initiative based around the player. The limited edition ‘Marshawn Pack’ comes appropriately in an Oakland Raiders silver and black colour scheme and features Lynch’s photograph and signature… Continue reading Marshawn Lynch Limited Edition Skittles Front List Building Social Contest Ahead Of New NFL Season
Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
Häagen-Dazs which returns for the third year to the All England Club as the official ice cream of Wimbledon, celebrates the start of the 2018 Championships with a new ‘Let’s Play’ initiative fronted by athlete ambassador Grigor Dimitrov. The campaign is inspired by the player’s own favourite ice cream flavour – cookies & cream… Continue reading Häagen-Dazs Activatives Wimbledon Partnership Via Dimitrov Fronted ‘Let’s Play’ Campaign
Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
Activating its rights a top tier partner and as the official beer of the Belgium national team, beer brand Jupiler changed its name for the duration of the FIFA World Cup to, simply, Belgium. Announced at a beer brand organised press conference, the name change even saw every reference to Jupiler removed from the… Continue reading Jupiler Changes Its Name To Belgium In ‘We Are Belgium’ World Cup Campaign In Parallel With #AllInRed
