May 03, 2013
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 >>
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May 02, 2013
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. >>
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May 02, 2013
Coachella Hangout & Music Track Launch Fruttare In US
Unilever’s is putting music sponsorship at the heart of its US launch campaign for ice cream product Fruttare with a Coachella Festival partnership combining with consumer-created music track collaboration >>
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May 02, 2013
Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes of >>
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Apr 24, 2013
Pepsi IPL6: From Tweet20 & TV To Gaming Engines & FanCans
With Season 6 in full swing, you can’t escape title sponsor Pepsi’s integrated, multi-platform IPL activation. The campaign has such breadth and depth that it is a challenge >>
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Apr 16, 2013
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
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Apr 15, 2013
Bud’s MLB Opening Week: Bars, Cans & Clydesdales
As most of the MLB’s big sponsors roll out activation for the new 2013 season, Opening Week presenting partner Anheuser-Busch is leveraging both its league rights and its 23 >>
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Apr 11, 2013
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside >>
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Mar 21, 2013
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the >>
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