  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
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Presidente Runs Festival Sponsorship TV Show
Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995. The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
