In addition to the usual on-field, on-stump and in-ground signage and hospitality, a traditional ad campaign, an event-led experiential programme and a set of internal employee initiatives, English test cricket title sponsor Investec is also running a multi-pronged digital campaign spanning online promo spots, a live stats tool, web-based match updates and analysis videos, a… Continue reading Investec’s Integrated Ashes Activation Links City To Social
Tag: Web Hub
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’
BNP Paribas, the Official Main Partner of the French Open tennis tournament continues to activate around its fan-centric concept ‘We Are Tennis’. For Roland Garros 2015, the initiative is being spearheaded by an online spot, as well as with an array of socially-led content – such as Quel entraînement ! Bravo… Continue reading BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’
Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
‘Marginal Gains’ is one of the sporting world’s buzzwords de jour and BMW has jumped on bandwagon by taking its England Rugby partnership to the next level by introducing a range of ‘RU’ mouth guards for players. In a witty, slightly droll campaign fronted by England Rugby captain Chris Robshaw through a YouTube video,… Continue reading Robshaw Fronts BMW & England Rugby Motor Mouth ‘RU’ Mouthguard Launch
LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
LG Electronics, a global ICC partner, kicked off its Cricket World Cup 2015 activation with a campaign called the ‘LG 100 Greatest Fans’ competition-led campaign. Crickets fans across the world were incentivised to show their own love of the game by upload their own cricket stories in the form of photos, videos and messages… Continue reading LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
History and tradition are key pillars in the positioning of British horse racing and to celebrate its history the creative for the Royal Ascot 2015 Festival promotional campaign, called ‘Like Nowhere Else’, is built on a specially commissioned tapestry. The handcrafted embroidery celebrates the heritage of the self-styled ‘world’s most famous racecourse’. ‘Like… Continue reading Embroidered Tapestry Fronts Royal Ascot’s ‘Like Nowhere Else’ Campaign
Audi’s Millennial-Targeted ‘Game’ Kicks Off MLS Deal
Audi, along with other major global brands such as Heineken, seems to believe that the Brazil 2014 World Cup was the tipping point for North American football/soccer and is leveraging the US soccer craze with a new Major League Soccer (MLS) partnership with a new campaign led by the first in a series of TV… Continue reading Audi’s Millennial-Targeted ‘Game’ Kicks Off MLS Deal
Sky Sports’ Fan-Focused Work For 2012/13 Premiership
Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans. The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership
