Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Tag: Spot
Monster Energy Launches Its First Major NASCAR Ad Campaign Around The $1m All-Star Race
Marking its first significant marketing campaign since it signed on as the title sponsor for NASCAR’s top series in 2017, Monster Energy has launched a multi-platform marketing initiative around the series’ All-Star Race that focuses on race’s winner-takes-all prize money. Timed to both coincide with the brand’s 10 April announcement of the extension of… Continue reading Monster Energy Launches Its First Major NASCAR Ad Campaign Around The $1m All-Star Race
Under Armour Launches ‘We Will’ Initiative That Aims To Unite, Inspire & Change The World
Under Armour has launched a new ‘We Will’ campaign: an evolution of the brand’s signature ‘I Will’ trademark focused on ways sports can unite, inspire and change the world. The brand’s self proclaimed objective behind the initiative is to show how an interest in sports can inspire people to make their communities a better place.… Continue reading Under Armour Launches ‘We Will’ Initiative That Aims To Unite, Inspire & Change The World
Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Two weeks ahead of his big fight, Monster Energy has released #IAmTheBeast featuring UFC fighter Conor McGregor. With the UFC champion taking on unbeaten boxing legend Floyd Mayweather on 26 August in one of the richest and most hyped fights in history, Monster Energy leverages its endorser deal with McGregor. #IAmTheBeast is spearheaded… Continue reading Monster Energy Leverages Ambassador McGregor Via High-Energy, Brand Synergy #IAmTheBeast Campaign
Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
A slapstick spot sees seasoned silverware collector and Jaguar ambassadors Andy Murray and José Mourinho star in a humorous heist spot to highlight the brand’s pre-tournament trophy tour which aims to inspire kids to take up tennis and promote the new Sportbrake. Mourinho teams up with two schoolchildren, plus some cardboard and a little… Continue reading Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Heineken launches a new phase of its UEFA Champions League (UCL) activation, called ‘No More Excuses’, which aims to convince fans to tune in to the tournament. Timed to coincide with the start of the competition’s knock-out stages, this latest activation phase is fronted by José Mourinho, spans multiple content pieces and also features… Continue reading Mourinho & A Facebook Messenger Chatbot Lead Heineken’s UCL ‘No More Excuses’
Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
West Ham United attacker Michail Antonio fronts the latest tactical content spot from Umbro as the sportswear brand and athlete ambassador unveil a spoof spot for Valentine’s Day. The video’s narrative sees the Hammers wide man take a date back to a hotel room and give her a gift: but what starts with some… Continue reading Umbro Ambassador & Hammers Star Antonio Hams It Up For Valentine’s Day Video Spoof
Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
Canterbury rugby ambassadors Dylan Hartley and Will Greenwood front a hidden camera stunt spot that tests unsuspecting England rugby fans’ commitment to the team shirt via a set of comic live scenarios. Initially each fan is personally greeted by England Rugby captain Hartley in the lobby of of the London Marriott Hotel Twickenham before… Continue reading Hartley/Greenwood Front Canterbury’s England Rugby Fan Commitment Prank Prior To 6 Nations
HSBC’s Animated ‘Return Of The Superheroes’ Activates World Golf Championships – HSBC Champions
To celebrate one of the strongest fields ever assembled for the World Golf Championships-HSBC Champions, held in Shanghai between 27 and 30 October, the title sponsor has rolled out a golf/comic mashup movie: an all-action animated film bring the star players’ superhero qualities to life. Appearing in the video are several of the biggest… Continue reading HSBC’s Animated ‘Return Of The Superheroes’ Activates World Golf Championships – HSBC Champions
Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Printer company Epson leverages its Mercedes AMG Petronas F1 team partnership to promote its new EcoTank printer (and an associated speed message) with a self-deprecatingly ‘sexy’ and visually arresting campaign that sees three times FIA Formula One champion Lewis Hamilton get repeatedly soaked in 400 litres of ink. The initiative, launched to leverage heightened Hamilton, Mercedes… Continue reading Epson Leverages Mercedes F1 Partnership At US GP Via Speed-Themed, Ink-Spattered #LewisGetsInked
Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
On 11 October, the Rugby Football Union rolled out a hybrid recruitment film that also outlines the future and the growth of the sport in England. Using a gardening and rose growing metaphor, the two minute, 30-second ‘Grow The Rose’ spot focuses on how rugby helps build character, consolidate values, embeds respect and inspires… Continue reading Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
As the next round of group stage UEFA Champions League games kick-off, Lay’s is rolling out an integrated ‘Cheer Of Champions’ fan engagement campaign that encourages and enables supporters across Europe to show their support for their chosen team. At the heart of the initiative, Lay’s is introducing a new range of ‘Cheer For… Continue reading Lay’s Snapchat Lens Led ‘Cheer Of Champions’ UEFA Champions League Pan-European Campaign
