Panasonic aims to celebrate the fans and whip up support for Team GB ahead of Rio 2016 with an athlete ambassador fronted campaign called ‘Superfans’. Led by Olympic gold medallist Amy Williams, the long-term official partner to the British Olympic Association (BOA) is rolling out a multi-media campaign The activation is spearheaded by a… Continue reading Panasonic Activates Team GB Partnership Via Social ‘Can You Hear Us’ #Superfans
Tag: Spot
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt
Leveraging interest in the RBS 6 Nations and solidifying its rugby union credentials and promoting its new rugby website, Heineken rolls out a film with an unlikely narrative that sees Irish and English rugby fans forced to sing together in a stunt spot. The campaign, which aims to bring alive the idea that that… Continue reading Heineken Rugby Club Ad Aligns England & Ireland Fans For Singing Stunt
Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
A new campaign from the official beer of the UEFA Champions League challenges football fans to the ultimate decision – watch the big match with your mates, or ditch them for a VIP ticket to the game. This is the dilemma Heineken offers to lifelong Roma supporter Simone in a new short film initially… Continue reading Heineken ‘Friends Dilemma’ Prank Extends Its UEFA CL #ChampionTheMatch Work
Beats’ France Vs Germany #GameBeforeTheGame Spot
For the 4 July game between France and Germany Beats By Dre launched a match-specific spot extending its Game Before The Game ambush for the quarter final clash between the European heavyweights. The ‘Allez les Bleus, An Eurer Seite’ ad, which was posted on the brand’s YouTube site on the day of the game,… Continue reading Beats’ France Vs Germany #GameBeforeTheGame Spot
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
