New Zealand Rugby rolled out a Black Ferns brand building campaign to generate support for the women spearheaded the country’s national game ahead of the delayed
Tag: Rugby Union
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’. Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’. Part of the ‘Gallagher Leadership’ series – an initiative launched earlier this year to better understand the challenges facing leaders in business and rugby as well as the importance of having… Continue reading Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
A 2022 fan engagement initiative by the French Rugby Federation (FFR) called ‘La Voix Du XV’ was a search to find the best 15 French rugby union supporters who could ignite the France team for the 19 March Guinness Six Nations Grand Slam crunch game against England. The campaign, titled ‘La Voix Du XV… Continue reading FFR’s ‘La Voix Du XV / The Voice Of The XV’ Fan Engagement Campaign Selects The Best 15 Fans To Ignite France Against England
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
A trio of All Blacks – current stars Damian McKenzie and Anton Lienert-Brown, plus former player Stephen Donald – teamed up in November and December to front the launch of their own low sugar ready-to-drink (RTD) drinks brand Grins. The company was founded by the three sportsmen and the brand’s name is actually current… Continue reading All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
