To activate around England Rugby’s tour of New Zealand, shirt sponsor O2 Prioirty is running a mobile-led search for the ‘ultimate England rugby fan’ called ‘Once in a Lifetime’. Part of the mobile network’s wider umbrella ‘Once In A Lifetime’ platform – which spans unique experiences spanning music, culture and sport – this variation… Continue reading O2’s RFU NZ Tour ‘Once In A Lifetime’ & #InsideLine
Tag: Rugby Union
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
