As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’. The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
Tag: Official Beer
Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
The official beer of the National Football League (NFL) launched a new campaign which brings to life one of the cardboard cut-out fans which are filing today’s sports stadiums. The new spot, from agency Wieden+Kennedy New York, stars a cardboard cut-out New York Giants fan sitting in a stadium who becomes ambulatory in search… Continue reading Bud Light Leverages NFL Partnership With An Ode To The Cardboard Sports Fan
Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Dos Equis sets out to ‘Save our Saturdays’ by encouraging consumers and college football fans to text ‘SOS’ to be in with a chance of scooping its branded bag of tailgating swag. The Heineken-owned brand, the official beer sponsor of the College Football Playoffs, has launched the new promotion, to connect with fans feeling… Continue reading Dos Equis ‘SOS’ College Football Campaign Sets Out To Save Football Fans’ Saturdays
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully sings to himself while he packs for the Orlando bubble as well as a ongoing virtual viewing experience competition. Objective: Michelob Ultra’s marketers briefed agency… Continue reading Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
Liverpool FC & Carlsberg > Champions Can
Promoted socially via video and imagery, Carlsberg is celebrating Liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. The limited-edition packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features Liverpool FC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage)… Continue reading Liverpool FC & Carlsberg > Champions Can
Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities and executives. The first edition of the Brewers’ ‘Virtual Happy Hour’ series livestreamed on 23 April reached full capacity for the hour-long Zoom call. The cyber Happy Hour event was… Continue reading Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
The 2020 Draft may be behind closed doors, but NFL sponsor Bud Light asked football fans to maintain their tradition of booing Commissioner Roger Goodell during the event through an integrated activation called #BooTheCommish. This year’s remote, virtual draft was closed to fans due to the coronavirus pandemic, but without the live audience the… Continue reading Bud Light Asks NFL Fans To Socially #BooTheCommish At The Remote Draft For COVID-19 Relief
Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
To mark the second year of its Six Nations title sponsorship, Guinness wrote a love letter to the Six Nations Championships ahead of kick-off. The social-first activation, launched on 1 February, aims to highlight the power of sport to bring the nations together. With the copy line ‘rivals for 80 minutes, friends forever’,… Continue reading Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign
Mid November saw Budweiser activate its recently extended official NBA partnership with a new responsible drinking campaign fronted by actor Anthony Anderson and LA Lakers guard Danny Green. The Anheuser-Busch beer brand, which has been an NBA partner since 1998, renewed its official sponsorship for a further four years (with additional packaging and marketing… Continue reading Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign
Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Heineken’s global Rugby World Cup campaign is spearheaded by a spot called ‘The Delay’ which seeks to celebrates ‘clueless people who still try to enjoy rugby’. The campaign, developed by Publicis Italy, sees World Rugby’s official beer partner set out to engage with those non-core rugby union fans who don’t fully understand the game… Continue reading Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
