Michelob Ultra leverages its new rights as the NBA’s Official Beer through a restart activation programme which spans a TV and online ad fronted by Jimmy Butler who joyfully sings to himself while he packs for the Orlando bubble as well as a ongoing virtual viewing experience competition. Objective: Michelob Ultra’s marketers briefed agency… Continue reading Michelob Ultra NBA Season Restart Work Led By Jimmy Butler Singalong Spot & Virtual Stream Experience
