Following the July launch of global Rugby World Cup ‘It’s Your Call’ campaign, late August saw the official tournament beer roll out an local Irish RWC activation strand in the form of a hidden-camera style stunt called ‘The Jonah Machine’. This prank practical joke, which was shot by a concealed camera hidden in a Dublin bar,… Continue reading Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Tag: Official Beer
Bud Light Extends Can Design Trend With New NFL Season #MyTeamCan Launch
Bud Light continues the drink’s industry’s ongoing trend for individually designed cans with its #MyTeamCan campaign launch to leverage its NFL rights and leverage excitement around the upcoming season. The objective continues the tactics of leverage passion-point properties by creating more personalised packaging to generate individual consumer connections. The AB-InBev owned US-based beer… Continue reading Bud Light Extends Can Design Trend With New NFL Season #MyTeamCan Launch
Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Molson Canadian’s campaign leveraging the new 2014/15 NHL season, #AnythingForHockey, aims to connect with consumers through their irrational love for hockey The NHL official beer partner in Canada aims to use the initiative to engage with avid hockey fans in the 24 to 34-year-old range and this is the demographic the brand hopes will… Continue reading Molson Canadian NHL 14/15 ‘Anything For Hockey’ Love
Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Bud Light, the official beer sponsor of the National Football League, is kicking off the new season by again pairing its beer and the nation’s most popular sport in a fan-centric campaign The new work includes fresh TV creative and both NFL and team-specific packaging. Bud Light’s new NFL TV campaign is led… Continue reading Bud Light’s National NFL ‘Dilemma’ Ads & Local Team-Logo Packs
Carlsberg Live Data ‘Take Your Seats’ EPL Ticket Comp
New Premier League beer partner Carlsberg welcomes the new season with its ‘Time To Take Your Seats’ campaign which spans a live data-powered fan site and a combined on-trade and online ticket competition. To leverage its first season as league’s official beer, Carlsberg has teamed up with The marketing Store to launch a campaign… Continue reading Carlsberg Live Data ‘Take Your Seats’ EPL Ticket Comp
Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Heineken staged a special broadcast of the 2012 UEFA Champions League final match in a pub in Milan with two legends of Italian football – Billy Costacurta and José Altafini – in the pub giving live commentary. But unknown to everyone, the Dutch beer giant’s marketers have hidden cameras everywhere in the pub… Continue reading Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
With amusing appearances by actor Brian Blessed, Ray Mears and former England full back and current youth team manager Stuart Pearce, Carlsberg has launching a star-studded patriotic UK campaign that also features Sir Bobby Charlton, Ian Wright and Des Lynam. Leveraging its position as both the official beer of UEFA’s Euro 2012 and… Continue reading Carlsberg’s Star-Studded Euro 2012 ‘Fan Academy’ Spot
Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
The next stage, the ticket competition phase, of Carlsberg’s UEFA Euro 2012 sponsorship activation is a Facebook-led competition which invites consumers and fans to a set of football challenges to earn the chance to win tickets. This latest stage of the beer brand’s integrated, multi-tired activation strategy, is offering a top prize for one… Continue reading Carlsberg’s Facebook-Led Euro 2012 Ticket Challenge
