Virgin Money London Marathon partner New Balance leveraged its rights around the reworked 2020 race through an online film series focusing on the mental and physical impacts of running. The idea is that a run isn’t always simply just a run: it is often also the start of something, a form of inspiration and… Continue reading New Balance 2020 London Marathon Real Runner Films Capture Running’s Power To Drive/Inspire Change
Tag: Marathon
TCS Global #ThisRunLondon Promotes Brand-Backed Official London Marathon App
A week ahead of the reworked London Marathon, sponsor TCS Global rolled out a social spot promoting the ‘Official Virgin Money London Marathon App 2020 – powered by Tata Consultancy Services’ which aims to drive downloads via the App Store or Google Play. Part of the event’s #ThisRunLondon campaign, this year’s app not only offers the… Continue reading TCS Global #ThisRunLondon Promotes Brand-Backed Official London Marathon App
Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
Ahead of the 2019 Boston Marathon, local sportswear brand Saucony again teamed up with race sponsor and fellow Boston business Dunkin’ Donuts again teamed up together to create, or should that be ‘bake’, a second running shoe. This product-led marathon activation saw the second Saucony x Dunkin’ Kinvara 10 packaged in a shoebox that… Continue reading Dunkin’ Donuts & Saucony Bake Second Kinvara Shoe For The 2019 Boston Marathon
New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression algorithm to guide the editing process of its her 30-second commercial. The sportswear brand’s multi-layered NYC Marathon activation was spearhead by a lead spot called… Continue reading New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra. The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
A head of the 2018 Berlin Marathon Nike launched a powerful motivational tribute to Eliud Kipchoge: a promotion that predicted he would make history ahead of the race. The spot, part of the brand’s ongoing, umbrella ‘Just Do It’ anniversary series (see case study), turned out to be perfectly timed as the brand endorser… Continue reading Neatly Timed Nike ‘Fastest Ever’ Tribute To Marathon Record Breaker Eliud Kipchoge
Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
Marathon runners and beer drinkers aren’t always the most obvious bedfellows, but New York Marathon partner Michelob Ultra is leveraging its tie-up with a rare chance to train with a champion and run for the brand’s own team. Michelob Ultra has launched a contest that challenges its consumers by asking them an unlikely question:… Continue reading Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Running brand Saucony and local Boston brand Dunkin’ Donuts collaborated on a joint 2018 Boston Marathon built around special edition Kinvara pairs packaged in an iconic donut box. It's bean a crazy 24 hours but if you missed out on our Saucony x Dunkin' collab yesterday, you donut want to sleep on this blog.… Continue reading Sports Brand Saucony Ties-Up With Dunkin’ Donuts For Kinvara 9 Boston Marathon Marketing Alliance
Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
Paramount and agency Droga5 London created the first Slow-Mo Marathon to promote the studio’s new Baywatch reboot movie. Sure, it’s not the Berlin, Boston, or London Marathon and it isn’t about to knock one of the Big Five out of the elite group, but it does offer an opportunity to see ‘the world’s best… Continue reading Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
Snapchat has partnered with the Skechers Performance Los Angeles Marathon for an initiative that will see the entire marathon course covered with more than 40 different geofilters enabling both on-course runners and at-race supporters capture the experience on the social media platform. The recently floated social media giant is stationing more than 40 location-based… Continue reading Snapchat Partners With LA Marathon For ‘Run, Snap, Swipe, Make History’ Initiative
