Lucozade Sport, the official hydration partner of the Virgin London Marathon, is rolling out a new competition for race participants offering them a chance to scoop £1000 for their chosen charity as part of the sports drink’s ongoing ‘Made to Move’ campaign. This new strand of the initiative sees Lucozade Sport ask runners to… Continue reading Lucozade Sport’s ‘Made To Move’ Instagram Charity Donation Incentivises London Marathon Runners
Tag: Marathon
Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Samsung, the title sponsorship of the Tel Aviv Marathon, has turned Israel’s flagship 26.22-miler into a videogame-like mass participation event. All runners tackling the physical course are encouraged to collect virtual coins as they run and after the finish the sponsor will convert its digital currency into real money and donate it to charity.… Continue reading Samsung ‘Marathon Game’ Virtual Coins Charity Incentives Turns Tel Aviv Race Into Video Game
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation. The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
ASB’s Auckland Marathon ‘Run Down Your Rate’ Links Finish Times/Loan Rates
ASB is leveraging its rights as the title sponsor of the 2015 Auckland Marathon with a competition offering 10 lucky runners the chance to win their marathon finishing time as a two-year fixed home loan interest rate. The initiative, called ‘Run Your Rate Down’, has been developed with agency Saatchi & Saatchi NZ, aims… Continue reading ASB’s Auckland Marathon ‘Run Down Your Rate’ Links Finish Times/Loan Rates
Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
As the Autumn (Fall) marathon season starts in the USA, Nike Running has launched a new campaign celebrating simply the athlete who is last to cross the line, but to champion the imperfect journey of each and every runner. Led by an uplifting TV spot called ‘Last’, launched on 25 September, the brand is… Continue reading Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on connecting those involved and featuring their unique stories. With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
RFID & Running: Verizon, Adidas & ASICS
Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live. Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS
Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
South American phone giant Claro added a new element to its ongoing name sponsorship of the Buenos Aires Half Marathon this year with a real time social media app for competitors. The mobile telecoms operator developed a mobile application for all entrants in this Argentinian race that enabled runners to update their social media accounts, pages… Continue reading Claro’s 10&21K Sponsorship Inc’s Radio Tracking ID Tag
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
