A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience. A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
Tag: Influencer
New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
August sees Cricket South Africa (CSA) and kit partner New Balance South Africa (SA) launched the 2016/17 Proteas kits with an integrated, multi-phase campaign called ‘Feel The Fire’. The kit range, which spans all three formats of the game (test, one-day and T/20), was promoted with a campaign developed in harness with agency Levergy… Continue reading New Balance’s Emotionally Charged ‘Feel the Fire’ Launches New CSA Cricket Kit For The Proteas
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads
‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
While Glastonbury’s officially designated ‘Campaign Of The Year was its partnership with the NHS Blood And Transplant (NHSBT) on a blood donor recruitment drive called ‘Be This Year’s Headline Act’, the festival and the campaign were somewhat ambushed by trendy boot brand Hunter and its ‘Be A Headliner’ campaign. While the NHSBT initiative was… Continue reading ‘Be A Headliner’ Sees Hunter Ambush Glastonbury (& NHSBT Campaign)
