Tag: In store

Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign

Foot Locker’s ‘Sneaker Season’ campaign, which launched on 5 July, seeks to add new  sports footwear to the list of regular consumer summer stalwart purchases as its begins its annual push for back-to-school front-of-mind.   The campaign, the first marketing work from the company’s new global creative agency of record Preacher which began working with… Continue reading Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign

Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’.   The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign

Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist.   Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour

VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver.   The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver

Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket

June saw oil distribution company Certa Ireland roll out the first ever above-the-line sponsor ad campaign for Ireland’s Women’s Cricket Team which was titled ‘Breaking Boundaries’ and which brings to life the brand’s belief that ‘with the right energy and determination we can always push forward’.   Certa, part of DCC plc, is a new… Continue reading Certa ‘Breaking Boundaries’ Is First Sponsor Campaign For Irish Women’s Cricket

The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’

Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’

LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

A team of athlete ambassador super stars from the world of women’s soccer linked up with The LEGO Group to champion the way that girls play on and off the pitch in an initiative called ‘Play Unstoppable’.   Players from leagues and countries across the globe – including former USA Women’s team Captain Megan Rapinoe,… Continue reading LEGO Group Teams Up With Female Football Stars To Inspire Kids To ‘Play Unstoppable’

Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives

Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer season and seeks to inspire and unite the continent’s creative young community connected through sneaker culture with the aim of unlocking their ‘inner sneakerhead’ and express… Continue reading Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives

New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’

Like Nike’s ‘Air Max Day’ and Amazon’s ‘Black Friday’, each year New Balance declares 12 May as ‘Grey Day’. The Boston-based sportswear brand annually dedicates one day in May to celebrate and honour the signature colour that it has become known for worldwide.    To mark this special day in the sportswear brand’s own calendar,… Continue reading New Balance Film & Media Tie-Up Turns Highsnobiety All Grey For Sportswear Brand’s ‘Grey Day 2023’

Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign.   The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’

Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win

Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu  … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win