Rolls-Royce partnered with photographer Ian Rankin to celebrate 100 years since the creation of the luxury car brand’s iconic Spirit Of Ecstasy. The premium automotive outfit commissioned Rankin to capture 100 contemporary images of the female form that are inspired by Rolls-Royce’s renowned symbol, including her power, speed and beauty. Rankin himself… Continue reading Rolls-Royce & Rankin Partner For Ecstasy Show
Tag: In store
Kia Likes Its Aussie Open 3D Augmented Reality App
Kia’s 2012 Australian Open activation featured a range of initiatives and events, but most of them were linked digitally to its global brand campaign ‘I Like It’. Kia has sponsored the Australian Open for more than a decade after originally aligning the brand to the competition back in 2002 It has a range… Continue reading Kia Likes Its Aussie Open 3D Augmented Reality App
Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
After Brazil and The Philippines, Coca-Cola’s Happiness Truck found its way to New Zealand as part of the soft drink behemoth’s activation as the Official Tournament Supplier of Non-Alcoholic Beverages for Rugby World Cup 2011 in New Zealand. Teaming up with former All Black captain Tana Umaga, the truck is part of Coke’s… Continue reading Happiness Truck: Coca-Cola RWC 2011 Ambient Activation
Nike’s England Kit Colour Controversy Targets Youth
‘New Blood, New Skin’, the Nike campaign based around the new England kit for the upcoming Rugby World Cup in New Zealand, is an attempt to engage with a more youthful and urban target. Launched in August, a month before the competition kicks off, the initiative aims to consolidate Nike’s position in the… Continue reading Nike’s England Kit Colour Controversy Targets Youth
Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Jacob’s Creek once again partnered with the All England Club as the official wine of Wimbledon and the brand is investing heavily in marketing activity to drive consumer awareness of its sponsorship. Jacob’s Creek has a raft of activity planned including consumer events, on-pack promotions, in-bar entertainment and experiential activity. The brand has also teamed… Continue reading Jacob’s Creek Boosts Wimbledon Sponsorship Awareness
Hugo Boss Competition To Dress McLaren’s Drivers
March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button. It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers
