‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus. The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
Tag: In-House
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range. Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
UK bed retailer Dreams, the ‘Official Sleep Partner’ of Team GB and Paralympics GB, launched a TV led activation building national excitement and team support ahead of the Winter Olympic and Paralympic Winter Games. The spot, created in-house and produced by Re:production, features three Dreams Team GB/Paralympics athlete ambassadors: snowboarder Katie Ormerod, bobsleigher Lamin… Continue reading Dreams Extends Team GB / Paralympics GB Athlete-Led Activation At Beijing 2022 Winter Games
Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
Danish Broadcaster TV 2 promotes its Winter Olympics coverage ahead of the start of Beijing 2022 with an on-air, comic ‘Underdogs’ campaign that parodies how other countries prepare their youngsters for the event in comparison to Denmark. Based around the idea that ‘athletes aren’t born, but are made’, the IOC’s official Danish broadcaster’s tongue-in-cheek… Continue reading Danish Broadcaster TV 2’s Comically Pessimistic ‘Danish Underdogs’ Winter Olympics Campaign
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest… Continue reading Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
Bajaj Allianz General Insurance launched a ‘#Care4Hockey’ campaign on 9 December with integrated creative fronted by India’s women’s hockey captain Rani Rampal which seeks to boost national recognition for field hockey and showcase how supporting someone to achieve their personal goals can make a wider difference to society. Athlete ambassador Rampal, the face of the… Continue reading Bajaj Allianz General Insurance & Rani Rampal Launch #Care4Hockey Campaign With Hockey Citizen Group
