Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
Tag: In-House
Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
Leveraging the January fitness craze spurred on by festive overindulgence and countless New Year resolutions, an outdoor campaign UK gym brand Gymbox (astonishingly) promoting its exercise classes by comparing them to sexual harassment in the workplace. Gymbox, which owns 11 gyms in London, sought to sign-up new memberships – with a focus on targeting… Continue reading Gymbox’s New Year OOH Campaign Trivalises #MeToo & Jokes About Sexual Harassment
BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer. The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
We Choose To Rise – Etihad & Special Olympics
In February 2019 Etihad launched a new campaign spanning television, cinema, online and at-event promotion for its partnership with the Abu Dhabi Special Olympics which aimed to drive awareness, link the brand to the property’s values of tolerance diversity and unity and to demonstrate drive and passion. Territory: Middle East Agency: In-House &… Continue reading We Choose To Rise – Etihad & Special Olympics
Kia & Sky Sports Cricket
Following auto brand Kia’s association with cricket in the UK, the brand wanted to further raise awareness and uphold regular dialogue with ABC1 males so it launched a multi-platform media partnership with Sky Sports which centred around broadcast sponsorship of Sky Sports Cricket with supporting digital content and competitions. Territory: UK Agency: Sky… Continue reading Kia & Sky Sports Cricket
NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
Wonderful Pistachios leveraged football fever with a set of deadpan comic commercials starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews and several ‘lovable loser’ football fans. The $55m campaign, called ‘Put A Smile on Your Snackface’, revolves around a silly series of dark, deadpan ads featuring football fans with… Continue reading NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together
Brazilians are passionate about the beautiful game, but unfortunately some of the county’s biggest games – especially its major city derbies – are marred by violence. But this season saw south Brazil’s biggest team, Sport Club Internacional, take action against such violence with an admirable ambient initiative called ‘Side By Side’ that was based… Continue reading SC Internacional’s Ambient ‘Side by Side’ Brings Brazil Soccer Rivals Together
