February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
Tag: Europe
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov. UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
4 October saw EA Sports launched a new video series promoting the new FIFA 22 game running under its ‘Powered By Football’ platform which features some of the most exciting young players across Europe. Each film in the series explores the role football has played in each player’s upbringing and how the game has… Continue reading EA Sports Kick Off ‘Powered By Football’ Online Video Content Series For FIFA 22 Launch
Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts. The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers. Created… Continue reading Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
A new data-driven ‘Rivals Reunited’ campaign by Booking.com – leveraging its position as the Official Accommodation Partner of UEFA Euro 2020 – seeks to prove that travel ‘opens minds and changes preconceived notions surrounding other nations, even those who we consider rivals’. Created by agency Officer & Gentleman (with production by Caviar Brussels and… Continue reading Booking.com #RivalsReunited Proves European Football Fans Are More Friends Than Rivals
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
UEFA Partner Vivo Expands Euro 2020 Work With Owen Led #vivoSuperTime Social Activation
Official UEFA partner Vivo expanded its Euro 2020 activation at the start of June with the launch of a social activation called #vivoSuperTime which calls on football fans across Europe to create, capture and share beautiful moments from the tournament. The activation strand sees the Chinese headquartered smartphone brand seeks to help fans create,… Continue reading UEFA Partner Vivo Expands Euro 2020 Work With Owen Led #vivoSuperTime Social Activation
Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’ The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Bike Brand Lapierre Celebrates 75 Anniversary Via ‘Ride Your Next’ Campaign
The premium bike brand Lapierre sought to get into the mind of cyclists through a European brand campaign celebrating its 75th anniversary called ‘Ride Your Next’. The bike maker, part of Accell Group, teamed up with agency VIRTUE for a campaign which showcases a performance mindset and which positions the Lapierre brand as the… Continue reading Bike Brand Lapierre Celebrates 75 Anniversary Via ‘Ride Your Next’ Campaign
Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Renault launched a new campaign in May promoting its flagship SUV Renault Captur plug-in hybrid model (with E-Tech technology) through a film-led, cycling-themed campaign called ‘Unstoppable’ which drives home the message that nothing can stop us when we are powered by the right energy. Working with agency Publicis Conseil, Renault reaffirms its historic links… Continue reading Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
