Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: Australia
Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
Pilot, an Australian advocate organisation focused on championing better healthcare for men, extended its endorser partnership with rising Aussie MMA star Jack Della Maddalena and activated the tie-up via a digital-first ‘Quick Finisher’ campaign which rolled out ahead of the ambassador stepping in to the octagon in :Las Vega for UFC 290 International Fight Week.… Continue reading Aussie UFC Fighter Della Maddalena Steps Into The Octagon With Pilot To Highlight Male Healthcare Via ‘Quick Finisher’
FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat
The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music platforms. This sonic collaboration between two artists from the joint host nations – BENEE (from Aotearoa / New Zealand) and Mallrat (from Australia) aims to… Continue reading FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat
McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
Placing commitment, determination and grit front and centre of the creative, Football Australia and primary partner CommBank launched an integrated ‘Til It’s Done’ campaign three weeks prior to the FIFA 2023 Women’s World Cup kick-off in Australia and New Zealand. Developed in partnership with creative agency Ogilvy Australia, production house Betty Wants In and… Continue reading Football Australia Roll Out Gritty, Pre World Cup CommBank Matildas ‘Not Done Til It’s Done’ Spot
PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
Leveraging spiking women’s soccer interest around the upcoming 2023 FIFA World Cup, Puma Australia and Puma New Zealand’s ‘1975 OGs’ campaign shines a spotlight on the players who starred in the historic first international match between the two nations back in 1975. Launched on 11 June and created in harness with sport and entertainment… Continue reading PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Personalised Plates Queensland (PPQ) leveraged its new partnership with Queensland Rugby League by adding personalised player number plates instead of player names on the backs of the Maroons’ training jerseys for the 2023 State of Origin series. The tie-up and activation was conceived, negotiated and created by Publicis Groupe sub-brand Publicis Red Lion (with… Continue reading Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’
The start of June saw a joint campaign from local brewer Young Henrys and rugby league side South Sydney Rabbitohs which saw the two Sydney institutions co-launch a limited-edition, team-linked, easy-going beer called ‘Glory Haze XPA’ (which was named by a club fan). The brewer and NRL side promoted the new 4% brew – available in… Continue reading Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’
Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May. Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game. Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’ Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’
Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather. According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign
