Kia’s 2012 Australian Open activation featured a range of initiatives and events, but most of them were linked digitally to its global brand campaign ‘I Like It’. Kia has sponsored the Australian Open for more than a decade after originally aligning the brand to the competition back in 2002 It has a range… Continue reading Kia Likes Its Aussie Open 3D Augmented Reality App
Tag: Australia
Panasonic’s Aussie Open AirCon Facebook Game
With the Australian Open kicking off in the heat of the Melbourne summer, Panasonic has unveiled a consumer promotion to tie in with the flagship tennis event. Panasonic’s Australian Open Cool Moments promotion offers consumers the opportunity to win an energy-saving Air Conditioner from the manufacturer, every day for the duration of the tennis… Continue reading Panasonic’s Aussie Open AirCon Facebook Game
ASICS Blend Short & Long Video For Cricket Australia
November 2011 saw Infinity Squared launched a new campaign for ASICS to coincide with the leading global sportswear manufacturer’s recent unveiling as the new official footwear and apparel sponsor of Cricket Australia. The approach sees the use of longer format (digital) content to influence the creative for a 30-second format, an approach which Infinity… Continue reading ASICS Blend Short & Long Video For Cricket Australia
Vanish Napisan Crystal White Sponsors White House
In another variation on the current trend for sponsoring abstract concepts, ideas and words (rather than an official set of rights), recent months saw Australian laundry powder Vanish launched a campaign to sponsor one of the most famous and iconic buildings in the world – The White House. Vanish wanted to get consumers… Continue reading Vanish Napisan Crystal White Sponsors White House
DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
The ‘Speed Of Yellow / Delivered By DHL’ work leveraging the brand’s rights as the RWC’s Official Logistic Partner builds on the brand’s previous sponsorship ideas for its other properties which include Formula 1, Fashion Week, Volvo Ocean Race and the Gwendenhaus Orchestra. The focus of the activation amplifies the brand’s mantra –… Continue reading DHL RWC ‘Speed Of Yellow’ Work Is Both Global & Local
MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Extending its existing’ History’ idea into the world of rugby union, MasterCard’s integrated Rugby World Cup campaign focuses on connections between fans, players, teams, nations and the history of the game. The initiative, led by McCann Erickson Sydney (with filming by Hungry Man, web development by MercerBell and media work by Universal McCann Australia… Continue reading MasterCard’s RWC ‘History’ Facebook Tags Link Fans
Lynx Ambushes RWC With Racy Rugby Rules Viral
Lynx Australia has jumped on the Rugby World Cup bandwagon with ambush ad that is positioned as a utility but is actually little more than titillation. Purporting to be a device that demonstrates the rules of rugby union, this ‘Rules Of Rugby’ viral uses scantily clad models to act out some off the… Continue reading Lynx Ambushes RWC With Racy Rugby Rules Viral
Giant’s Real Riders Campaign Sponsors People Not Pros
As the 2011 Tour De France gets under way in France, bike brand Giant Australia launches a campaign that diverts the company’s sponsorship budget away from professional bikers to everyday cyclists. At the core of Giant’s Real Riders initiative is the bike manufacturer’s sponsorship of 30 everyday cyclists. Each will be kitted… Continue reading Giant’s Real Riders Campaign Sponsors People Not Pros
Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
The Darwin Ice Hockey Club and supporting the team, as living proof that even the most unlikely group of Aussies can be World Champions if they put their mind and spirit to it! A television commercial, created by JWT Melbourne, featuring the comical tale of Darwin’s ‘World Champion’ Ice Hockey Club, has received… Continue reading Unbeaten Darwin Ice Hockey Club Front Vegemite TVC
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole country a complimentary Victoria Bitter (VB) despite its Ashes loss to England. Back in November it promised to buy a VB can or stubby for… Continue reading VB Shouts The Nation In Ashes Defeat
Nutri Grain’s Ironman ‘Storage-Solution Signs’
Ever gone swimming at the beach and found your wallet and keys have been stolen while you’ve been in the water? Nutri Grain has the solution built in to its Iron Man sponsorship ads.. The Kellogg’s brand takes a useful approach to outdoor work for its sponsorship of the Ironman Series with custom built branded beachside… Continue reading Nutri Grain’s Ironman ‘Storage-Solution Signs’
